It's no secret that Norwegian's finances have been strained to near breaking point in the past few years so the airline's latest move to introduce new fees for carry-on baggage probably shouldn't come as a surprise. Nevertheless, they're disappointing.
JetBlue and Norwegian have just announced that they have signed a Letter of Intent for an interline agreement which will "allow customers to combine low fares in a convenient single booking for connecting flights between the Americas and Europe".
Norwegian hasn't been going through the best of time of late with but with a big restructuring underway and a number of creditors placated (at least for the time being), the airline is now looking to increase services on some of its high-value routes as its quest for profitability continues.
Embattled low-cost carrier Norwegian has launched a UK sale offering discounts on flights between London and various cities within Europe as well as on flights between London and destinations in the US and South America. Short-haul fares start from £28.90 (one-way) while flights to the US start at £134.90 (one-way).
As of 15 September 2019, Norwegian is discontinuing all of its routes between Ireland and North America and is contacting customers with offers to accommodate them on other Norwegian flights or offering refunds.
Norwegian is going through a serious cost-cutting exercise in a bid to stem the outflow of cash and to get the airline on a road which, eventually, will hopefully see it operate profitably and without the threat of bankruptcy hanging over its head.
When Norwegian burst on to the scene with its low-cost transatlantic fares just a few years ago a good number of its US routes operated in and out of secondary airports adjacent to the major cities which travelers want to visit. While the airline still offers flights to a number of such airports (Stewart airport in New York for example), a recent change of strategy has seen Norwegian move some of its flights to the primary airports in the metropolitan areas it serves.
Norwegian has been making headlines for all the wrong reasons recently as it managed to lose $210m in fuel hedges in 4Q 2018, it had to cancel all of its Caribbean routes in an attempt to cut costs, it had to cut its service between Paris Orly and New York and it had to announce a $353m rights issue to raise much needed funds....but it has not all been bad news.
Recently we've seen Norwegian cancel all its Caribbean routes, post a 4Q $210m loss in fuel hedges alone, refinance aircraft, sell aircraft and announce a rights issue to raise some much-needed cash...but now the airline has reverted to type and has announced two new routes across the Atlantic.
Norwegian is in the middle of a major rationalization program as it looks to get its finances in order and to stem the outflow of cash that has caused so much concern over recent months. The airline posted its full-year results just the other day and in the fourth quarter of 2018 it managed to lose over $200m in poorly executed fuel hedges alone....so things haven't been looking good.