Alaska Airlines and Virgin America have been in the process of merging their operations since December 2016 and, as of 25 April 2018, the merger will be all but complete and the Virgin America brand will mostly disappear into history. We'll still see a few aircraft with the Virgin America livery dotted around various airports until all aircraft have been repainted in the Alaska Airlines colors but, from 25 April, that will be the only physical sign that Virgin America ever existed.
Alaska Airlines is moving ahead with integrating Virgin America into its business and has recently announced a series of changes intended to align Virgin America's policies and procedures with its own. Some of these will be seen as improvements while some will probably be seen as annoyances - each to their own!
Before this flight I'd only flown Virgin America once before and that was in Economy Class on a flight between Chicago and Los Angeles. At the time I remember liking the in-flight entertainment options (I watched the Bears been the Packers on live TV) and I remember the flight attendants being friendly and helpful. But, if I'm being honest, none of that had too much bearing on why I booked Joanna and I into Virgin America First Class for the short flight between Las Vegas and San Francisco.
It's the season for status match opportunities right now as yet another loyalty program takes to Twitter to offer status matches to elite members in other programs. Recently we've seen Hyatt matching to their top tier Diamond status and Hilton following suit shortly after, and now Virgin America has sent out a tweet reminding travelers that they're happy to match status from competing airlines to their Elevate loyalty program.
At the beginning of October, buried in one of my travel roundups, was a piece on how you could explore a British Airways A318 all business class aircraft on Google Street View. The technology is pretty cool and you can "wander" through the cabin, looking around, just like you can wander down a street on Google Maps. Now, it would seem, Virgin America has followed suit:
A roundup of some of the airline news from the past week - new routes, old routes restarted, airlines making travel even less comfortable....it's all in here :)