Last week we saw Air France roll out new Business Class meals from its stable of Michelin-starred chefs and now Cathay Pacific has announced a refresh of the meals it offers across all cabins.
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Cathay Pacific is currently promoting a Black Friday/Cyber Monday sale that, just like so many other sales this year, is available to book before Black Friday or Cyber Monday are even here....but that's good news for travelers.
These are tumultuous times for the oneworld alliance with more infighting than ever before and with at least one member already openly saying that it's considering exiting as soon as next year. It's no secret that a number of oneworld's members don't really get on and some even openly dislike each other so it seems only a matter of time before something gives and we see one or more significant changes to the membership.
Cathay Pacific used Twitter the other day to tease us about a possible new route to the US and now the airline has revealed exactly what that new route will be. A number of the routes included in the teaser seemed unlikely (I never thought Salt Lake City, Austin or Denver were in the running) but a number were also plausible (Honolulu, Seattle & Dallas) so it wasn't automatically obvious where Cathay planned to fly next.
There hasn't been anything from the press office and there was no mention of anything when the airline released its latest traffic figures for June but the Cathay Pacific US Twitter account appears to be teasing a new route to the US.
Cathay Pacific, in conjunction with Alaska Airlines, is offering up to $500 off flights and package deals to Asia for departures from its six US gateway cities. Bookings must be made by 31 July 2018 and the higher the cabin booked the higher the discount offered.
Cathay Pacific has launched a short Economy Class sale offering fares between the West Coast and Hong Kong from as low as $348. The fares are available on non-stop flights originating in San Francisco and Los Angeles and, from what I can see, don't come with any onerous constraints or requirements - you just have to be prepared to book by 8 June 2018.
In an interview given to Bloomberg back in March the Cathay Pacific CEO Rupert Hogg was keen to stress that, as part of its efforts to get back to profitability, the airline planned to do "a lot more on food" and that "food is going to be a concentration" for the airline going forward. Things have been quiet on the Cathay front for a few weeks now but now Australian Business Traveller has got its hands on an internal email that appears to shed some light on what's coming.
There has been a lot of speculation surrounding Cathay Pacific over the past 18 months as the airline struggles with various economic pressures. In the financial year to December 2017 Cathay Pacific posted a net loss of HK$1.26bn and we've seen the airline have to fend off suggestions that it would have to introduce buy-on-board meal service to help raise more revenue.