It was way back on 12 March that IHG Rewards was the first major loyalty program (from the hotel or airline industry) to take measures to make it easier for its members to earn/retain status this year but that appears to have been the end of the program's interest in looking after its members and guests.
Back on 12 March Hilton made a customer-friendly change to its change/cancellation fee policy when, amongst other things, it added all the EU countries to the list of destinations where change and cancellation fees are being waived and where refunds are being offered. As of yesterday, that policy got even better.
At some point in the future, life will return to what it was like just a few months ago and people will be going about their lives and doing their best to forget the chaos that we're witnessing right now...but I hope we don't forget everything.
In countries where the hotel industry lobby doesn't own the people's elected representatives (at least, not entirely), hotel websites are obliged to show the total cost of a room with all taxes and fees added in. Sadly the United States isn't such a country so, on most US hotel websites, the cost of a room that a customer is first presented with often has little in common with the final price paid.
Earlier today I wrote about IHG Rewards taking the decision to lower its requirements for earning elite status in 2020 in the face of the travel chaos that's engulfing the world and now Hilton has stepped up with its own set of changes to help alleviate its guests' concerns.
It's been a while since we've seen any great cashback deals for hotel bookings but TopCashback is doing its best to get ouR attention by offering 8% cashback on most IHG properties worldwide. Also, unlike some hotel cashback deals that are doing the rounds, this offer doesn't reduce the cashback on offer if you hold elite status.
Hyatt CEO Mark Hoplamazian is in the process of sending out emails to Hyatt loyalists detailing all the precautionary measures that the hotel chain is taking in the light of the worldwide coronavirus situation and to reinforce Hyatt's "increased flexibility with travel planning".
American Express has been very generous with the number off Hilton offers it has been publishing since the start of the year and the procession of offers continued earlier today when two new Amex Hilton offers started appearing in targeted cardholder accounts.
IHG has launched another "City Lights Sale" covering properties in most regions of the world, and guests are being offered discounts of "at least 15%" for stays made by 30 April 2020.
IHG is currently running a promotion it's calling "Stretch the holiday further" in which it's offering a free fourth night at select properties in Europe, the Middle East, Asia/Pacific, Australasia/Oceania, and Africa.