It was way back on 12 March that IHG Rewards was the first major loyalty program (from the hotel or airline industry) to take measures to make it easier for its members to earn/retain status this year but that appears to have been the end of the program's interest in looking after its members and guests.
In news that will be music to the ears to a lot of readers, Hyatt has just announced that it's extending its moratorium on points expirations, extending the expiration dates of various award instruments and, most importantly, extending all elite statuses into 2022.
Hyatt has launched a new points sale in which it's offering a 30% bonus on all purchases of 5,000 points or more. Under current conditions, this is clearly a less attractive offer than normal but if you're in need of points for a trip towards the end of the year or in 2021 this may be of use.
Marriott's not exactly flavor of the month right now as it tries to deal with another big IT breach and as it continues to be one of only two major hotels chains that have not announced any significant provisions to help regular guests retain or earn elite status this year...but one small piece of good news has now appeared.
At the beginning of the week, there was a rumor circulating that Hilton Honors may be in the process of withdrawing a benefit that is considered among the most valuable by its top-tier Diamond status holders but based on a recent update, those fears were unfounded.
If you've ever had any dealing with Marriott you'll probably already know that its IT systems are pretty useless but what you may not know is that its IT systems aren't very secure. In fact, their security appears to be laughably easy to circumvent.
At a time when almost nobody is traveling anywhere, it may seem a little odd to find a loyalty program offering a sale of its currency but there's probably a quite a bit of logic behind Hilton's decision to offer up a 100% bonus on Honors Points purchases made in the next two months.
Hilton Honors has today announced that it is extending the status expiration dates of all its elite members around the world and, in a surprise move, it has announced that this extension will also apply to elite members who were due to lose their status at the end of this month.
Up until recently, IHG Rewards has been the only big hotel loyalty program to make any global changes to elite status or status earnings in light of the current crisis but now Radisson has also joined in with a very positive change of its own.
In the last week, we have seen a number of hotel chains introducing new customer-friendly policies in the light of the ongoing worldwide crisis (Hyatt delaying its award chart devaluation has been my favorite so far) and, following on from Wednesday's announcement that it's freezing points expirations, reviewing elite status targets and expanding the number of destinations at which change/cancellation fees are waived, Hilton has just introduced another nice policy change.