Accor Live Limitless (ALL)

Here’s something I suspect a lot of readers will not know. ALL Accor, the loyalty program for brands such as Sofitel, Raffles, Fairmont, Novotel and quite a few others, sells three subscription cards which give members a variety of benefits that, used correctly, can be nice money savers.

Flying Blue, the loyalty program for Air France and KLM, has had a partnership with Accor's ALL program for some time and in the past few hours, that partnership has got a little bit more interesting as the ratio in which Accor points transfer across to Flying Blue was improved significantly.

A little under two weeks ago Accor came out with a press release that ranked as one of the most pointless press releases I've seen in a while. The press release told us that the hotelier was planning to revamp its loyalty program but, aside from letting us know that the program would be known as “Accor Live Limitless” (ALL), it told us absolutely nothing else about what to expect.

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