On 1 January, Virgin Atlantic published a new award chart for all Delta award bookings that did not include non-stop travel between the US and UK. Shortly after publication, it became clear that the people in charge of the award chart had no idea what they were doing and that the information being supplied was wrong. Those mistakes have now, finally, been corrected.
Virgin Atlantic has launched a new promotion with a view to persuading BA's Executive Club elites to test the water on the other side of the fence. For a limited time only, Virgin Atlantic is offering status matches to British Airways Bronze, Silver, and Gold elites who have a Virgin Atlantic booking made on or before 28 February 2021.
Virgin Atlantic has been doing a serious amount of tinkering with its Flying Club loyalty program in the past few months (there's been good news and bad news) and today sees the airline launching a bonus Virgin Points & Tier Points promotion that's designed to tempt the Flying Club membership back into the skies and to get people buying tickets for travel in 2021.
Virgin Atlantic used the cover of New Year's day (a day when a lot of people aren't paying attention to the miles & points world) to cynically increase the cost of a significant number of awards for travel with Delta without any notice whatsoever. Now, it would appear as if Virgin may be about to backtrack on some of the changes and that we may see entirely different award costs (for some routes) appear at some point this week.
Earlier this year Virgin Atlantic gave its Flying Club members an early Christmas present when it announced a series of positive changes to its loyalty program. Between awarding elite credits on award bookings to making its vouchers considerably more useable, Virgin Atlantic has already used 2020 to improve the Flying Club's offering significantly. Now it may be about to improve it again.
Not only is Virgin Atlantic currently offering some truly fantastic fares to destinations across its network, but the airline is also offering an impressive 50% discount on award bookings (across all cabins) as well as a 50% bonus on points purchases made by 30 November.
Back on 24 September, Virgin Atlantic announced that as well as renaming its currency "Virgin Points". it would be offering double points on all bookings made by 1 October 2020. Well, today is 1 October and Virgin Atlantic has just extended the booking period by a couple of weeks.
Virgin Atlantic took time out yesterday to announce some very positive changes to how its companion voucher will now work but amidst the excitement of all the good news we were being fed at the time, one very important change to how the Virgin Atlantic companion voucher now works doesn't appear to have been given the publicity it deserves - the companion voucher can now be used in conjunction with a cash fare.
If you're a fan of Virgin Atlantic's Flying Club program you're probably going to be very pleased with the news the airline released earlier today. Elite statuses have been extended, voucher expirations have been extended, vouchers have been made considerably easier to use and the path to elite status has just been made easier by a change that no other airline has thought to introduce.
Virgin Atlantic is one of the first major airlines to announce a series of measures to help its Flying Club members keep their status at a time when most cannot take to the air and offer up some interesting incentives to anyone willing to book travel through March 2021.