Singapore KrisFlyer

It's the middle of the month and that means that Singapore Airlines has published its latest set of KrisFlyer Spontaneous Escapes deals. As usual, the airline is offering KrisFlyer members 30% off award bookings on select routes (in its Economy, Premium Economy, and Business class cabins) and as usual, the value on offer will vary from route to route.

No, this isn't an article about the KrisFlyer Spontaneous Escapes deals that we see every month (those deals should appear in a week's time). This a KrisFlyer Global Redemption Sale in which the travel window is wider and the restrictions slightly different.

Singapore Airlines is celebrating the 25th anniversary of its KrisFlyer program with a series of promotions that include bonus miles on flights, extra ways of earning elite status credits, and discounts on shopping purchases made with miles.

When you look into the Bonvoy program closely, you'll find that Marriott has relationships with considerably more airlines that any other hotel loyalty program and that with some airlines, like Emirates and United Airlines, it even has a reciprocal benefits agreement (of sorts).

The Singapore Airlines KrisFlyer program has launched a milestone rewards program that sees members earning bonuses as they earn more and more Elite Miles in a calendar year. At the lower levels the bonuses aren't particularly exciting, but once you earn 20,000 Elite Miles things start to look a lot more interesting and the bonuses start to have some actual value.

A few months ago, Singapore Airlines announced that it was offering 1-year elite status extensions to all its KrisFlyer and PPS Club elites whose membership year ends between March 2020 and February 2021. Now the airline has gone further and announced that it is bringing in a measure to help its elites retain their status for a further year.

In February of this year, Singapore Airlines announced a series of changes to its KrisFlyer loyalty program and, as is usual nowadays, most of the changes were not good news for flyers. Amongst the changes announced was a mention that the airline would be making changes to how its waitlists work.

Starting in January 2019 Singapore Airlines is introducing a number of changes to its KrisFlyer Program. Mostly the changes can only be categorised as negative (bad news if you hold a significant number of KrisFlyer Miles) but there are a couple of small pieces of good news too so it's not all gloom and doom this early in 2019.

Singapore Airlines launched its HighFlyer program for SMEs back in the summer of 2017 with the aim of giving small businesses an incentive to book with the airline without taking away mileage earning from the people actually doing the flying. The program has only been valid on Singapore Airlines operated flights up until now but, as of 2 April 2018, two of Singapore Airlines' Star Alliance partners have been added.

Singapore Airlines has announced that it will be introducing new fare types, changing its fees surrounding award redemptions and tweaking the number of miles its flyers earn from 20 January 2018. Unusually for an airline making these kinds of changes not all the news is bad and how you view these changes will definitely depend on what type fares you book and how often you incur fees on award bookings.

Singapore Airlines is one of the latest airlines to add a Premium Economy cabin to its aircraft and, while the addition of the new cabins has been anything but smooth, the airline is on track to have the all of the refits completed by the end of 2016. Now that Singapore Airlines is actually flying aircraft with their new Premium Economy product (e.g. A350 service between Singapore and Amsterdam) the airline has decided to upgrade its award chards to reflect the new product.

Singapore Airlines appears to have performed a bit of sleight of hand over the past few days and used an old magicians trick of focusing everyone's attention where it wants it to be while subtly doing something else over where no one is really looking.