Back in 2017 American Airlines and Alaska Airlines announced some significant negative changes to their partnership and it was only October last year that American Airlines removed Alaska Airlines from its list of award partners...but that was then and this is now.
The dominos are starting to fall. Delta led the way, United quickly followed and now Alaska Airlines has become the third major US airline to announce some very positive measures for its frequent flyers and to offer hope of further positive announcements in the weeks ahead.
Now that American and Alaska are playing nicely together again both airlines are offering significantly improved reciprocal mileage earnings on each other's flights - flyers can now earn and redeem Alaska miles on all American Airlines flights and they can earn and redeem American Airlines AAdvantage miles on all Alaska Airlines flights.
Earlier this month Alaska Airlines was the first airline to introduce any kind of change or incentive with regards to elite status earning when it announced that it would reward flyers with 50% more elite qualifying miles on travel taken through 11 April 2020. Now, as it's increasingly obvious that most people are grounded and not going anywhere, Alaska has extended the qualification period for its promotion.
Alaska Mileage Plan has been running its first points sale of the year since the last week of January but all good things have to come to an end and the discounted pricing will end this coming Sunday. For the next 3 days, Mileage Plan members can lock-in a bonus of 40% when they buy 30,000 miles (or more) by 11:59 PM PST on Sunday 16 February.
Alaska Airlines and American Airlines have issued a joint statement in which they have announced a new "West Coast International Alliance" under which Alaska's West Coast network will connect up to (and feed) American's long-haul network, which will see Alaska Airlines becoming a member of the oneworld alliance in 2021 and which will see American Airlines launching a new route to Asia and a new route out of Alaska's hub in Seattle.
Alaska MileagePlan has launched its first sale of 2020 and is offering members bonuses of up to 40% when they buy miles through 16 February 2020.
Considering that it's Black Friday it's a little surprising to see that only three of the major airlines are running mileage sales today but, on the positive side, two of the three airlines are offering the best rates we've seen them offer this year and the third is only a little way behind.
Alaska is once again offering a bonus to anyone willing to buy its currency in its latest mileage sale (is it me or are these becoming more frequent?) and with Alaska Miles being one of the more valuable airline currencies around it's always worth seeing if it's worth buying miles when there's an offer on.
Alaska Mileage Plan is an incredibly popular loyalty program in the miles and points world because it's one of the few loyalty programs left that still rewards travelers for the distance they fly, its award booking rules are comparatively flyer-friendly, and it allows members to book economical premium cabin awards on a number of very useful airlines.