Avianca LifeMiles

For most readers, Avianca is an airline whose primary purpose is one of an airline whose loyalty program offers a currency that can be used to book Star Alliance premium cabin awards at a reasonable cost. However, just in case you happen to be looking to earn status in Avianca's LifeMiles program, the latest news being emailed out to members may be of interest.

During the first week of November LifeMiles (Avianca's loyalty program) was rolled out as the latest American Express transfer partner and I've just realised that I never wrote a blog post about it. It wasn't a conscious decision not to write about the Amex/LifeMiles news at the time so the omission is almost certainly a result of the fact that the announcement wasn't actually something I cared about....and there's a very good reason why I didn't (and still don't) care.