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The dust may not have yet settled on the remains of the old Delta Skymiles program, but with details of the new Skymiles program already angering, upsetting or annoying what appears to be a significant number of people, Alaska Airlines is making moves to capitalize on Delta’s disenchanted flyers.
Alaska’s status match for Delta flyers
Per Alaska Airlines:
“Fell out of love with your airline loyalty program? We’ve got you covered with our best status match offer yet. Other airline frequent flyers can get matched into Mileage Plan™ elite status. And for a limited time, Delta frequent flyers can get matched into Mileage Plan™ elite status through 2024 by applying for a status match below and having an open Alaska Airlines Visa® card. Better yet, if you have Delta status through 2024, we’ll raise your status another level.
Mileage Plan rewards you when you fly, not just when you spend. That’s why we offer guests the fastest track to elite status and the ability to earn miles on any of our 28 global airline partners.”
I’m not even a Delta flyer and I love it!
I particularly like “Mileage Plan rewards you when you fly, not just when you spend” as that cuts to the very heart of what appears to be annoying most disgruntled Skymilers.
Here’s how the status match works for Delta flyers:
- Submit proof of your status by 31 October 2023.
- Use the form on this page for SkyMiles status match requests
- You’ll need your account overview page, which shows your current status and 2024 Status Progress.
- Based on the following table…
… Alaska Airlines will match Skymiles members to Alaska Mileage Plan™ status for the rest of 2023.
- There are two ways to extend your status through 2024:
- Have an open Alaska Airlines Visa® card by 12/31/2023.
- Complete a status challenge within 90 days.
Put simply, if you hold Delta Skymiles status and take out an Alaska Airlines Visa card by 31 December 2023, you’ll be gifted Alaska Airlines elite status (oneworld elite status) through the end of next year.
Alaska announces a new daily service to Delta’s home
Alaska Airlines is probably only too aware that if it wants to lure any disgruntled Delta flyers over to Mileage Plan (as profitable customers) it needs to offer them a route network that they may actually need (Alaska’s route network is very West Coast centric while Delta’s network covers most of the 50 states).
Well, Alaska can’t really do very much to compete with Delta’s broad network across the whole of the country, but it can add more routes between the West Coast and cities with a high percentage of Delta captives, and that’s exactly what the airline has just announced.
Starting next year, Alaska Airlines will offer a new route between San Diego and Atlanta – Delta’s fortress hub.
The new route will launch on 16 May 2024 and the current published schedule looks like this:
AS474 SAN 09:20 – 16:40 ATL (Daily)
AS474 ATL 17:45 – 19:35 SAN (Daily)
The route will be operated by Alaska’s Boeing 737-900 aircraft offering 12 First Class seats, 24 Premium Class seats, 21 Economy Class seats seats reserved for Alaska & oneworld elites, and 93 other, regular, Economy Class seats.
Tickets for this route are already on sale at Alaskaair.com.
Alaska Airlines is wasting no time in attempting to win over as many disgruntled Delta Skymiles members as it can and it’s doing so by running a new (and very generous) elite status match and, to a lesser extent, by adding a new flight between the West Coast and Delta’s hometown of Atlanta.
If you’re a Delta flyer, let us know how you feel about this in the comments. Are you tempted? Or are you sticking with Delta?