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Hyatt purchases Exhale Spas back in 2017 and we saw the program added to the World of Hyatt a few months later. Since then, World of Hyatt members have been able to earn and burn points at Exhale Spas around the country, and World of Hyatt elites have been able to enjoy extra benefits at Exhale locations too. Sadly, not for much longer.
Hyatt sold Exhale Enterprises LLC to E-HALO Holdings LLC and Integrity Square LLC back in December 2020 but that sale didn’t appear o have any impact on Exhale’s participation in the World of Hyatt program.
Now, however, Hyatt and Exhale have said that following a review of “the strategic relationship”, Exhale’s participation in the World of Hyatt program will end on 1 January 2022. What this means, in practice, is this:
- World of Hyatt members will not be able to earn points when they pay for in-studio fitness classes and spa treatments.
- World of Hyatt members will not be able to redeem points for in-studio fitness classes and spa treatments.
- World of Hyatt elites will not be able to make the most of their tier benefits at participating Exhale locations.
- Holders of the World of Hyatt credit card (review) will no longer be able to earn 4 points/dollar at participating Exhale locations.
- Hyatt will be removing Exhale on-demand in-room streaming video content.
All the above will be effective 1 January 2022.
For those who found time to make the most of this partnership, this will probably be disappointing, but as I doubt that a significant proportion of World of Hyatt members even knew that this partnership existed, I don’t see this being a particularly big deal.
I have no doubt that Exhale spas and fitness facilities are very good, but most people choose their spas and gyms based on what’s convenient for them and where they get the best service so I doubt that the ability to earn and burn World of Hyatt points was a particularly big driver of traffic to participating Exhale locations.
In fact, that may have been a big part of whatever led to this breakup. If participation in the World of Hyatt program wasn’t really driving much new business to Exhale (which I doubt that it was), Exhale probably found that having to deal with the program’s rules and having to purchase points to reward the World of Hyatt members that visited its locations was more effort and expense than it was worth.
That’s bad news for any World of Hyatt members who have been enjoying their visits to Exhale but it would seem to make business sense.
If you’re a fan of Exhale and want to make sure that you lock in a few more World of Hyatt points before the relationship ends, you could buy physical gift cards at your preferred Exhale location using your World of Hyatt credit card (online purchases may not code as Exhale spending) and then use those gift cards on your future visits.
Hyatt and Exhale will be ending their reasonably short-lived partnership from 1 January 2022. As of that date, World of Hyatt members will not be able to earn or burn points at Exhale locations and World of Hyatt Tier benefits will no longer be honored at Exhale locations either.