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It was only yesterday that I noted that Hyatt has been on a European announcement spree of late with its La Zamba property opening in Spain, news that Bulgaria will be getting Inclusive Collection resorts, the opening of the new Thompson in Madrid, and the signing of a luxury UK property, and just as I thought that the announcements would dry up, Hyatt now tells us that it has signed a deal to add 31 existing European properties to its portfolio.
The important thing about the statement released today is that the properties being discussed are existing hotels that are already open for business, so unlike a lot of the usual hotel announcements that discuss new properties that may or may not arrive at some distant point in the future, this announcement is all about properties that we know, for certain, will soon be part of the World of Hyatt program.
This is what Hyatt has told us:
[A] Hyatt affiliate has entered into an exclusive collaboration agreement with Lindner Hotels AG, a family-run German hospitality business, focused on hotel developments, management and investments. It is expected that more than 30 hotels across seven European countries will join the Hyatt brand portfolio and will be integrated into the World of Hyatt loyalty program in the near future. The majority of the properties are slated to transition to the JdV by Hyatt brand, a collection of independent hotels with unique personalities and a true reflection of their locations.
The seven European countries covered by the announcement are Austria, Belgium, Czech Republic, Germany, Slovakia, Spain, and Switzerland, and while Germany has the overwhelming majority of the hotels that will be joining the World of Hyatt as part of this deal (25 out of 31), we will see Belgium and Slovakia getting their first Hyatt properties and Hyatt getting a foothold in a number of European cities where it currently doesn’t have a presence (e.g. Hanover, Cottbus, Kiel, and Interlaken).
The new agreement with Lindner Hotels will see Hyatt adding approximately 5,500 rooms to the World of Hyatt program and while we haven’t yet been given a date by which we can expect to be able to book some (or all) of these properties on Hyatt.com, the speed at which we’ve seen Hyatt add SLH properties to the World of Hyatt in the past suggests that it shouldn’t take long to get the Lindner properties online.
Hyatt’s press release hasn’t named any of the hotels that the new deal will bring under its wing but a quick look a the Lindner Hotels & Resorts website suggests that these are the properties and locations being discussed:
Lindner WTC Hotel & City Lounge Antwerp
Lindner Hotel AM Ku’damm
Lindner Hotel City Plaza
Lindner Hotel Dom Residence
Lindner Congress Hotel
Lindner Congress Hotel
Lindner Hotel Airport
Me and All Hotel Düsseldorf
Me and All Hotel Düsseldorf Oberkassel
Lindner Congress Hotel
Lindner Hotel & Residence Main Plaza
Lindner Hotel & Sports Academy
Lindner Hotel Am Michel
Lindner Park-Hotel Hagenbeck
Me and All Hotel Hanover
Me and All Hotel Kiel
Lindner Hotel Bayarena
Me and All Hotel Mainz
Lindner Nürburging Ferienpak
Lindner Nürburging Congress Hotel
Lindner Nürburging Motorsport Hotel
Lindner Parhotel & Spa
Lindner Hotel & Spa Binshof
Lindner Strand Hotel Windrose
Me and All Hotel Ulm
Lindner Hotel & Sporting Club Wiesensee
Lindner Hotel Gallery Central
Lindner Grand Hotel Beau Rivage
Lindner Golf Resort Portals Nous
Lindner Hotel Prague Castle
Lindner Hotel Am Belvedere
Hyatt has entered into a deal to add 31 existing European properties to its portfolio and we are told to expect to see them integrated into the World of Hyatt in “the near future”. Most of the 31 properties are located in cities and towns around Germany, but Vienna, Interlaken, Prague, Majorca, Bratislava, and Antwerp will all be getting new Hyatt properties as well and that’s good news for those of us who love the World of Hyatt program.
Featured image: Lindner Hotel Gallery Central Bratislava courtesy of Lindner Hotels