ITA Volare

ITA Airways, the airline that rose from the ashes of Alitalia and which will be joining the Star Alliance next year, has launched a new promotion in which its offering up to 25% back on award bookings for travel though 15 November 2025.

ITA Airways has launched a new flash sale for departures from the UK, France and Spain in which it's offering 20% off Business Class, Premium Economy, and Economy Class fares (including Light fares) if you book by the end of Thursday 28 August 2025.

ITA is still offering a status match to its new loyalty/rewards program and despite the fact that this offer has been available for at least a couple of months, it's one that I hadn't remembered to act upon until recently. When I finally got around to submitting my details, I fully expected to have to wait weeks (possibly months) before I heard back but much to my surprise, it looks like ITA is taking this promotion seriously.

Alitalia, as an airline, may be officially dead, but its spirit is very much alive within the newest Italian flag carrier ITA Airways. Over the weekend, news emerged that ITA is offering an elite status match to just about anyone and on the face of things, this looks like a pretty pointless status match (I'll explain why in a moment). Having thought this offer though a bit more, however, I'm starting to think that it may have its uses.