Marriott Revives Starwood’s Emirates Partnership – Make Sure You Register!


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Back in the days before the Marriott/Starwood merger, Starwood’s loyalty program (SPG) offered its members a way of earning Emirates Skywards miles and Starpoints at the same time. The scheme was closed to new applicants during the merger process but has now been resurrected under the Marriott Bonvoy banner.

Your World Rewards – The Marriott/Emirates Partnership

Your World Rewards is a partnership between Marriott and Emirates that’s similar in many ways to the partnership we recently saw launched between Hyatt and American Airlines.

Marriott Bonvoy elites with Gold status or higher can earn Emirates Skywards miles alongside the regular Bonvoy points they earn when staying at Marriott properties worldwide, and Skywards members with Silver status or higher can earn Marriott Bonvoy points alongside their regular mileage earnings when they book flights with Emirates.

Here’s how it works:

Marriott Bonvoy Members

Marriott Bonvoy members with Gold Elite status or higher can earn 3 Bonvoy points per US dollar spent on all eligible Emirates flights. All Emirates flights booked with an “EK” flight number count as eligible flights.

Marriott Bonvoy members with Platinum Elite status or higher get “elite in-airport benefits” including priority check-in and priority boarding when flying with Emirates.

Emirates Skywards Members

Emirates Skywards members with Silver status or higher can earn 1 Skywards Mile per US dollar spent on all eligible stays at Marriott Bonvoy hotels and resorts worldwide.

Emirates Skywards members with Gold status or higher get priority check-in, late checkout until 4:00 pm and complimentary enhanced in-room Wi-Fi on all eligible stays at Marriott Bonvoy hotels and resorts worldwide.

Make Sure You Register

Marriott & Emirates elites don’t get access to these benefits automatically – registration is required.

Marriott Bonvoy and Emirates Elites who were participants in the old Starwood/Emirates partnership should have seen Skywards Miles and Marriott points credited to their accounts without interruption during the Marriott Rewards/SPG merger and they need do nothing further here

Everyone else should register for Your World Rewards via this Marriott link or this Emirates link.

Thoughts

There may not appear to be all that much on offer here but, when you take a closer look, this is a partnership worth signing up for.

If you’re a Marriott Bonvoy elite you get the poorer deal here but you still get to earn Skywards Miles alongside Marriott Bonvoy points so your earnings are better than they have been before.

If you’re an Emirates elite the key benefit on offer is the 4 pm late checkout available to flyers with Gold status and higher – this is one of my favorite hotel benefits as it can make the final day of a trip so much more pleasant when your flight doesn’t depart until later in the day.

JW Marriott Rio de Janeiro - Roof Deck
JW Marriott Rio de Janeiro – Roof Deck

Bottom Line

Is that fact that Marriott and Emirates have reopened this partnership to new registrants a game-changer? No, of course it isn’t….but that’s not really the point.

The Your World Rewards partnership doesn’t take away anything from what was already on offer and, for a lot of travelers, it opens up the option to earn an additional loyalty currency while also offering (limited) additional benefits too. That makes this a good positive step for Marriott and Emirates to have taken.

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