United’s New Safety Video Is A ‘Mini-Drama’ Featuring Spider-Man


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United Airlines will be launching its new safety video from 1 June and the airline has just released the full version for us all to see. At 4 minutes 44 seconds in length it’s a bit of an epic (which would explain why it has been described as a ‘mini-drama’) and it features the work of Spider-man and an appearance by United’s CEO Oscar Munoz.

Here’s what United has said about its new safety video:

For decades, Spider-Man has consistently shown the importance of using power to do good and to keep the public safe. We also believe that our greatest responsibility is to keep our customers and crew safe on board our aircraft

We are excited to have Spider-Man and his friends, along with our employees, bring new attention to the inflight safety video and creatively engage customers on such an important announcement.

And here’s the video in full:

To celebrate the release of the new video, from June, United’s Business Class passengers will be receiving a limited-edition Spider-Man: Far From Home themed amenity kit, which will feature…

“Spidey-branded comfort products including an eye mask, socks, tissues, ear plugs, a toothbrush and a pen alongside luxury skincare products, designed exclusively for United customers.”

Also, from today, United MileagePlus members can head over to the MileagePlus Exclusives webpage and bid on an opportunity to attend the Spider-Man: Far From Home premiere in Los Angeles on June 26 using their mileage balance.

Bottom Line

I enjoy it when airlines are inventive with their safety videos as, let’s face it, the matter at hand isn’t exactly scintillating….but at almost 5 minutes in length this is just too long and most people will switch off after having seen it a few times.

What do you think of United’s latest safety video?

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