United’s New Safety Video Is A ‘Mini-Drama’ Featuring Spider-Man

a man in a garment climbing a building

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United Airlines will be launching its new safety video from 1 June and the airline has just released the full version for us all to see. At 4 minutes 44 seconds in length it’s a bit of an epic (which would explain why it has been described as a ‘mini-drama’) and it features the work of Spider-man and an appearance by United’s CEO Oscar Munoz.

a man in a vest

Here’s what United has said about its new safety video:

For decades, Spider-Man has consistently shown the importance of using power to do good and to keep the public safe. We also believe that our greatest responsibility is to keep our customers and crew safe on board our aircraft

We are excited to have Spider-Man and his friends, along with our employees, bring new attention to the inflight safety video and creatively engage customers on such an important announcement.

And here’s the video in full:

To celebrate the release of the new video, from June, United’s Business Class passengers will be receiving a limited-edition Spider-Man: Far From Home themed amenity kit, which will feature…

“Spidey-branded comfort products including an eye mask, socks, tissues, ear plugs, a toothbrush and a pen alongside luxury skincare products, designed exclusively for United customers.”

Also, from today, United MileagePlus members can head over to the MileagePlus Exclusives webpage and bid on an opportunity to attend the Spider-Man: Far From Home premiere in Los Angeles on June 26 using their mileage balance.

Bottom Line

I enjoy it when airlines are inventive with their safety videos as, let’s face it, the matter at hand isn’t exactly scintillating….but at almost 5 minutes in length this is just too long and most people will switch off after having seen it a few times.

What do you think of United’s latest safety video?


  1. Star of the hit series Suits, Rick Hoffman is one of the stars of Air New Zealand’s latest safety video, which has just been released.

    The new video is the latest in a long series of safety videos that usually hit the headlines, but sometimes for the wrong reasons. The airline’s last video was pulled after negative feedback. The airline front footed the negative feedback by releasing a mock job advertisement for a new head of safety videos.

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