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Aeroplan is Air Canada’s loyalty program that it divested in 2008 and repurchased back in 2018 but, for most miles and points enthusiasts, it’s a lot more than that. It’s a program that offers a lot of us access to great awards on Star Alliance airlines so, understandably, a lot of people have been eagerly awaiting news of the program’s reboot that was promised a little over 18 months ago. Well, the waiting is nearly over.
Executive Traveller has reported that it has received an invitation to a ‘sneak peek’ online presentation on 28 July in which Mark Nasr, Air Canada’s VP for Loyalty and eCommerce, will outline details of “Air Canada’s transformed loyalty program” to select members of the international media.
Everyone invited to tune in to the presentation is being asked to adhere to an embargo and is being asked to sign a non-disclosure agreement so we may not get any details of the revamped program on the day of the presentation but, if history is anything to go by, the leaks will quickly follow.
The only aspects of the “transformed” program that we know right now are these:
- 1 existing Aeroplan Mile will be worth 1 mile/point in the new program
- The program will have dynamic award pricing for Air Canada redemptions
- The program will publish award charts for partner redemptions
- Multiple stopovers will be permitted on roundtrip/open-jaw bookings.
It’s also possible that dynamic award pricing will only apply to North America trips (Air Canada long-haul bookings may be based on an award chart) but this is something that I’ve only heard and read 3rd hand (albeit quite a few times) so we’ll have to wait and see how true this rumor is.
Air Canada will be briefing select members of the media on its new and revamped Aeroplan program on 28 July. Based on how quickly and easily the media leaks (and based on the fact that Air Canada knows this all too well), I’d expect a full announcement to the rest of the world pretty soon after that.
Featured image courtesy of Air Canada