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Marriott has announced the reopening of the Ritz-Carlton South Beach following a $90m renovation project that has seen the property keep its Art Deco design, but has also seen a wholesale floor-to-ceiling modernization of the property.
The property is located at the intersection of Collins Avenue and Lincoln Rd…
… towards the more central part of Miami Beach.
All 376 guestrooms have been refurbished to what Marriott is calling “exacting standards” and the building’s old walls have been upgraded with modern-day soundproofing to help insulate travelers from fellow guests and the world outside.
Club Level guests will have access to a new Club Lounge which offers a “dedicated concierge” and “bespoke experiences” including complimentary food and drink offerings throughout the day including local favorites like empanadas and waffle pastelitos.
Outside of the Club Lounge, all guests will have access to a new cocktail lounge adjacent to the lobby (Lapidus Bar)…
… a new restaurant (Fuego y Mar) offering Latin American flavors, a “tech lounge” where guests can work in a “sophisticated, convivial setting while ordering coffee and cocktails”, a “Beach Club” area which offers sea views alongside “intimate dining with plush seating” and, of course, a Ritz-Carton Spa.
The information that Marriott has released makes no specific mention of a gym at the Ritz-Carlton South Beach but I’m assuming that this is an oversight in the literature rather than an oversight on the part of the design team. Opening a South Beach hotel without a gym would be like opening a Los Angeles café that didn’t offer oat milk lattes and avocado toast – unthinkable 🙂
At the time of writing, the Ritz-Carlton South Beach is a Marriott Bonvoy Category 8 property costing between 70,000 points and 100,000 points per night so the lower value free night certificates that come with credit cards like the Marriott Bonvoy Boundless Visa Signature Card won’t be of any use here but the certificate offered by the card_name (terms apply) will work during off-peak and standard seasons.
Note: Since this article was written, Marriott Bonvoy has moved to to dynamic award pricing so the Bonvoy categories, seasons, and related point costs (discussed above) are now history.
Bottom line
The location of the Ritz-Carlton South Beach is pretty good and the description of the refurbishment sounds nice too… but then that’s no less than I’d expect from a property that will charge up to 100,000 points/night and where room rates can rise to over $650/night.
It will be interesting to hear/read the first reports on the property as more and more people visit (let’s hope it lives up to expectations!) and it will be interesting to see just how smoothly the hotel’s reopening goes.
Is anyone planning on staying at the Ritz-Carlton South Beach any time soon?
