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IHG is the latest of the big hotel groups to decide that it needs to increase its foothold in the all-inclusive market so in a move that will see up to 70 new properties coming under the IHG umbrella, it has announced a strategic partnership with Iberostar Hotels & Resorts.
Iberostar is a hotelier based in Spain, whose portfolio is strongly focused on the all-inclusive market. Through the strategic alliance announced today, Iberostar will retain 100% ownership of all its properties, but “up to 70 [of its] hotels” will be added to IHG’s system under the Iberostar Beachfront Resorts brand.
Iberostar Beachfront Resorts will become IHG’s 18th brand and we can expect to see the first Iberostar properties appear on IHG.com next month (December 2022).
IHG say that this will give guests more choices in locations such as Mexico, the Dominican Republic, Jamaica, Brazil, and Spain’s Canary Islands.
Further properties in Spain and other resort destinations in Southern Europe and North Africa are expected to join the IHG portfolio in 2023 and 2024.
“IHG guests will be able to look forward to memorable stays in award-winning hotels, ranging from family friendly premium offerings to adult only luxury, in leading resort destinations, including:
- Iberostar Grand Paraiso (Riviera Maya, Mexico);
- Iberostar Selection Hacienda Dominicus (Bayahibe, Dominican Republic);
- Iberostar Grand Rose Hall (Montego Bay, Jamaica); and
- Iberostar Selection Anthelia (Tenerife, Spain).
These add to IHG’s existing 260 resort properties that span brands including Six Senses, Regent, InterContinental, Kimpton, Hotel Indigo, Crowne Plaza, Holiday Inn and Holiday Inn Club Vacations. IHG has fewer than 20 resort properties in the countries where the Iberostar Beachfront Resorts properties are located.
The agreement gives IHG a license to the Iberostar Beachfront Resorts brand and has an initial term of 30 years with the option to renew for additional terms of 20 years upon mutual agreement.
This deal is expected to give IHG access to over 24,000 more rooms across 70 properties over the next two years with the first rooms (coming in December) representing approximately half of the total rooms covered by the agreement.
Starting in December, we should start to see Iberostar Beachfront Resorts appearing on IHG.com and it will be interesting to see how they fit into the IHG One Rewards program.
How many points will the Iberostar properties cost? Will IHG free night certificates be redeemable at Iberostar properties? Will the 4th night free benefit (offered by the IHG® Rewards Premium credit card) be useable at Iberostar properties? And what elite benefits will Iberostar properties honor?
These are all questions that a lot of IHG fans will be asking right now so this site will be updated with the answers when they start to appear in a few weeks time.
Featured image courtesy of IHG