HomeHotelsHyattDetails of Hyatt's new global promotion have now been released (sort of)

Details of Hyatt’s new global promotion have now been released (sort of)


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It was just yesterday that our roundup of current hotel promotions mentioned that Hyatt was the only major hotel chain not to have any kind of targeted or global promotion in the works, and today, details of the next promotion appear to have surfaced.

A key thing that needs to be pointed out before this article continues is that at the time of writing, this promotion is not live, registration for the promotion is not open, and only some World of Hyatt members can actually see this promotion in their accounts. I am not one of those members.

That’s being said, news of this promotion has been reported on FlyerTalk and its existence appears to be supported by a screenshot from a World of Hyatt account, so it looks like this is probably genuine news.

The promotion

Earn 3,000 bonus World of Hyatt points for every 3 nights stayed between 1 March and 30 April 2024. A maximum 21,000 bonus points can be earned through this offer.

Holders of card_name and the card_name can earn a further 1,000 bonus points for every 3 nights stayed at properties in 18 select destinations. A maximum 7,000 bonus points can be earned through this offer.

Key terms

  • Earn 3,000 Bonus Points every three qualifying nights, up to 21 nights completed after registration and between March 1 and April 30, 2024.
  • Register by April 15, 2024.
  • You must be a member of World of Hyatt in good standing and register for the promotion between February 22, 2024, at 8:00 a.m. CT and April 15, 2024, at 11:59 p.m. CT to participate.
  • To register for the promotion, visit hyatt.com/bonusjourneys.
  • Only Eligible Nights completed after registration and between March 1 and April 30, 2024, will count towards this promotion.
  • 3,000 Bonus Points Offer: You will receive 3,000 Bonus Points for every 3 Eligible Nights at participating Hyatt hotels and resorts worldwide and Small Luxury Hotels of the World (“SLH”) properties completed after registration and during the Promotion Period. A maximum of 21,000 Bonus Points may be earned under this offer.
  • Additional 1,000 Bonus Point Offer for World of Hyatt Consumer and Business Credit Cardmembers: World of Hyatt Credit Cardmembers will receive 1,000 additional Bonus Points for every 3 Eligible Nights completed after registration and during the Promotion Period at participating hotels in 18 destinations only — Australia, Germany, Hong Kong, India, Indonesia, Japan, Mainland China, Macau, Malaysia, Mexico, New Zealand, South Korea, Spain, Taiwan, Thailand, United Arab Emirates, United Kingdom and Vietnam. A maximum of 7,000 Bonus Points may be earned under this World of Hyatt Consumer and Business Credit Cardmember Bonus offer.
  • Bonus offer is only valid at hotels participating in the promotion at the start of the promotion.
  • Bonus points will post directly to your World of Hyatt account and will not appear on your credit card statement.
  • All points awarded under this promotion are Bonus Points.
  • For the purpose of this promotion, an “Eligible Night” is defined as any night where a member is paying an Eligible Rate or redeems a free night award.
  • Only the room occupied by the member will count toward this promotion.
  • Please allow two to three weeks after checkout for Bonus Points to be posted to your World of Hyatt account.
  • Eligible Nights must be completed after registration and within the Promotion Period.
  • If a stay has Eligible Nights during the Promotion Period but is not completed during the Promotion Period, the stay must be completed by October 31, 2024, in order to have those Eligible Nights on that stay that were completed after registration and during the promotion period count for this promotion.
  • Promotion is not valid at hotels that do not participate in World of Hyatt at the time of your stay.
  • Except as expressly stated, this promotion can be combined with other offers, promotions or discounts but is non-transferable.

Full terms and conditions should be available on this Hyatt page when registration opens.

Thoughts

The good news here is that existing bookings will count for this promotion (as long as you register before you stay), that award nights will count towards this promotion, and that the first stay within the promotion period has not been excluded.

The bad news is that this promotion is weak.

The main part of the promotion offers 3,000 bonus points for every 3 nights consumed during the bonus period, so as I value Hyatt points at 1.4 cents each, that’s a effective rebate of $42 per 3 nights that Hyatt is offering me.

That’s not exactly exciting, is it?

It’s not, as some may try to say, $14 per night, because if you stay one or two nights, you get nothing, and if you stay 4 or 5 nights you still only get $42 in points, so the only way to look at this is as a $42 rebate per 3 nights consumed.

Also, it’s not like anyone can go nuts with this promotion. The maximum on offer from the main part of this promotion is just 21,000 points, so what Hyatt is actually saying is that the maximum effective rebate I can earn here is $294 from 21 nights at Hyatt properties.

Even if I’m only booking properties costing $150/night, that’s only a rebate of a little over 9%.

That’s not terrible, but it’s definitely not great either.

The second part of this promotion isn’t going to get too many people jumping up and down with excitement either.

1,000 additional bonus points per 3 nights consumed is fine, but because most holders of Hyatt’s co-branded cards will have to fly across the Atlantic (at the very least) to earn these points, this isn’t a promotion that’s going to change anyone’s behavior.

If you’re a Hyatt co-branded card holder and happen to be visiting a Hyatt property in one of the 18 locations participating in the promotion between 1 March and 30 April, this will be a small bonus for you.

For everyone else, however, this won’t make the slightest bit of difference.

Bottom line

It looks like we now know what Hyatt’s next global promotion is going to look like and, frankly, it’s not looking exciting. For most people, 21,000 bonus points are the most that they can hope to earn from what Hyatt will be offering and with Marriott offering bonus points and a bonus elite night for every night consumed in its upcoming promotion, I can’t see Hyatt attracting much business with this promotion that it wasn’t going to get anyway.

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