Hyatt Says It Will Add 20+ European Properties By The End Of 2023

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Hyatt has said that it plans to add over 20 European properties to its portfolio by the end of 2023 which will represent a 30%+ increase in the number of hotels that operate in Europe under various Hyatt brands.

As things stand, 63 European hotels are operating under nine distinct Hyatt brands across 22 countries (this doesn’t include numerous SLH properties that fall under the World of Hyatt umbrella) so Hyatt’s presence in Europe has been growing steadily over recent years. In the next few years that growth is set to speed up significantly.

It should be noted that a lot of the hotels that Hyatt is highlighting today are hotels that we have heard mentioned before – the press release that Hyatt has sent out includes mentions of the new Park Hyatt River Thames in London (discussed last month) and the Andaz Prague (mentioned as far back as November 2019) – and the full list of new properties includes four that have opened in the last quarter of this year.

That still, however, leaves 20 new properties in the pipeline so it’s good to see Hyatt making a concerted effort to improve its footprint in a region where, if you exclude the SLS properties (over which Hyatt has minimal control), its footprint could be described as “a little small”.

The loss of the Park Hyatt Mallorca (announced back in the summer) was a big disappointment to those of us who knew just what great property it was for World of Hyatt redemptions, but there are a good number of properties that Hyatt is re-highlighting today that should offer some great-value stays in the coming years.

Here are the upcoming European properties that Hyatt is shining a spotlight upon:

• The 203-room Park Hyatt London River Thames – the first Park Hyatt hotel in the UK.
• The Hyatt Centric Cambridge – the first Hyatt Centric property in the UK
• Two new Unbound Collection properties in Northern Europe including the 224-room Grand Hansa Hotel in Helsinki, Finland.
• A Hyatt Centric hotel in Reykjavik – the first Hyatt-branded hotel in Iceland
• The former Byblos Hotel in Mijas, Spain will join The Unbound Collection following extensive renovations and will become the first Hyatt-branded hotel in Southern Spain.
• The Andaz Lisbon will be the first Andaz property in Portugal while the Andaz Prague will be the first Hyatt-branded property in the Czech Republic.
• Alila La Gruyère in Switzerland will be the first Alila-branded resort in Europe and will be Hyatt’s 5 ‘resort’ property in Europe (excluding the SLH properties).

In addition to the above, Hyatt says that The Hyatt Place and Hyatt House brands “remain a strategic priority” and that we can expect an additional eight such properties appearing across Western Europe through 2023.

Overall, not only will all the planned properties see the number of Hyatt-branded hotels increase by over 30%, but they will also see Hyatt adding a presence in nine new countries too. That’s very good news for those of us who would prefer to book with Hyatt but who are often forced to look elsewhere due to Hyatt’s comparatively small footprint – the new properties in Iceland, the Czech Republic, and Northern Europe will be especially welcome.

Here’s the full list of Hyatt’s new and planned European properties ordered by brand:

• Park Hyatt London River Thames (203 guestrooms), under development
• Grand Hyatt Limassol, Cyprus (300 guestrooms), under development
• Hyatt Regency Sofia, Bulgaria (183 guestrooms), opened in September 2020
• Hyatt Regency Malta (153 guestrooms), opened in October 2020
• Hyatt Regency Tirana, Albania (151 rooms), under development
• Hyatt Regency Lisbon, Portugal (220 guestrooms), under development
• Hyatt Regency Rostov on Don, Russia (187 guestrooms), under development
• Hyatt Regency Edinburgh Marina, Scotland (187 guestrooms, 98 residences), under development
• Hyatt Regency Zurich Airport The Circle, Switzerland (255 guestrooms), under development
• Hyatt Regency Izmir Istinye Park, Turkey (161 guestrooms), under development
• Hyatt Regency London Olympia, U.K. (196 guestrooms), under development
• Hyatt House Paris Charles de Gaulle Airport (121 guestrooms), opened in October 2020
• Hyatt House Frankfurt Goetheplatz, Germany (181 guestrooms), under development
• Hyatt Place Paris Charles de Gaulle Airport (309 guestrooms), opened in October 2020
• Hyatt Place Cannes, France (152 guestrooms), under development
• Hyatt Place Rouen, France (85 guestrooms), under development
• Hyatt Place Krakow, Poland (216 guestrooms), under development
• Hyatt Place Zurich Airport The Circle, Switzerland (300 guestrooms), under development
• Hyatt Place London City East, U.K. (280 guestrooms), under development
• Andaz Prague, Czech Republic (176 guestrooms), under development
• Andaz Lisbon, Portugal (232 guestrooms), under development
• Alila La Gruyère, Switzerland (85 guestrooms, 27 residences), under development
• Hyatt Centric Reykjavik, Iceland (172 guestrooms), under development
• Hyatt Centric Cambridge, U.K. (150 guestrooms), under development

It looks like the UK and France are coming out best from all of these new openings but there are quite a few locations set to get more love from Hyatt.

Bottom Line

Hyatt is taking a little bit of liberty with the truth when it says that it has “today announced plans to grow its brand portfolio in Europe significantly by the end of 2023 with more than 20 executed managed and franchised deals for new hotels” because, in reality, a lot of these properties have been announced before (some were announced over a year ago) but, that aside, today’s press release still makes for good reading if you’re a Hyatt fan.

A frequent complaint that people raise whenever I mention how much I like Hyatt’s offering is that the hotelier doesn’t have a large enough footprint and that it’s “hard to be loyal” to Hyatt because of this. Well, with all the SLH properties that Hyatt has now brought into the World of Hyatt and the expansion we’ve been told about in North America and in Europe, that’s a complaint that’s slowly becoming harder and harder to use.

Featured image: Rendering of a room at the Andaz Prague