Hilton To Convert 3 Hotels In UK & Ireland To Hilton Brands

Hilton Hotels has announced that it will be expanding its relationship with Amaris Hospitality and converting three hotels in the UK and Ireland to brands under the Hilton umbrella.

Jurys Inn Dublin Custom House to become Hilton Garden Inn Dublin Custom House

Th Jurys Inn Custom House looks to have a good, central location on Dublin’s Liffey River:

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And, while hardly spectacular, the TripAdvisor reviews aren’t too bad.

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Prices for the peak summer months(when it’s less likely to rain!) look reasonable at around $150/night although there’s no guarantee that prices will remain the same once Hilton has added the Garden Inn brand to the name.

jurys-inn-dublin-custom-house-3Jurys Inn Custom House 

The Carlton Hotel Edinburgh to rebrand as Hilton Edinburgh Carlton

You’d be hard pressed to find a hotel with a better location than the Carlton Hotel in Edinburgh. Overlooking the city’s Royal Mile the property is within easy walking distance of Edinburgh Castle in one direction and the Scottish parliament and the Palace of Holyrood in the other.

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That, however, is where the good news appears to end.

The TripAdvisor ratings are pretty bad….

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…and, although some of the reviews are pretty positive, it looks like Hilton are going to have to put some work in to get the property and the staff up to scratch – take a look at that “sleep quality” score!

That is especially true in Hilton wants to command prices of $260+ during the peak summer months (which is what the hotel is currently charging). Personally I can’t imaging parting with $260 for a night at a hotel that comes in the bottom 15% of hotels in a city.

carlton-hotel-3The Carlton Hotel Edinburgh

Jurys Inn Glasgow to become DoubleTree by Hilton Glasgow Central

I should point out at this point that I’m taking an educated guess at which of Amaris’ two Glasgow properties is being converted to a DoubleTree and the press release didn’t appear to say.

Based on the location….

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…and the TripAdvisor reviews…..

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….I hope I’m right because this looks to be the more promising of the 3 hotels.

Fortunately, as well as being the better of the three hotels that Hilton is re-branding, it also appears to be quite reasonably priced….as long as you don’t have to be in Glasgow mid-week. Rooms in the warmer , summer months appear to start at around $260 per night for mid-week stays but they drop to around $180/night for most weekends.

jurys-inn-glasgow

As I’ve said before, there’s absolutely no guarantee that the prices will remain the same once Hilton’s brand is attached to the three hotels but it’s good to have a benchmark from which to start.

Overall

Hilton already has six hotels in the Dublin area (including the Conrad Dublin), four in Glasgow and three in the centre of Edinburgh (including the Waldorf Astoria Edinburgh) so a new hotel under the Hilton umbrella in these cities may not make that much difference to Hilton loyalists. But, having said that, more choice is always good and, if Hilton can drag the standard up in a couple of these hotels and, at the same time not go silly with the room prices, they will be nice additions to the Hilton UK & Ireland portfolio.