HomeDealsReminder: Hilton is offering up to 25% off in its Europe, Africa...

Reminder: Hilton is offering up to 25% off in its Europe, Africa & Middle East sale


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We’ve recently highlighted the latest Europe sale from IHG and the latest Europe, Africa, and Middle East sale from Hyatt so it’s probably only fair that we remind readers that Hilton was the first of the big hotel chains to launch an EMEA sale and that it’s still a sale that you can book.

The sale

  • Sale valid on weekend stays only
  • Book by 30 January 2024
  • Stay by 8 April 2024*
  • Everyone can save up to 20% off Hilton’s Best Available Flexible Rate.
  • Hilton Honors members can save a further 5% at select properties

*For some participating Resorts and Middle East and Africa hotels, the offer will be available for Dinner, Bed and Breakfast stays booked between by 30 January 2024 for stays completed between 1 May and 31 August 2024.

Key terms

  • Offer available for weekend stays booked by 30 January 2024 for bookings through direct and all other approved channels.
  • Stay to be completed on weekends until 8 April 2024.
  • For purposes of this offer, “weekend” is defined as Friday, Saturday and/or Sunday nights and in Middle East (excluding the UAE, Turkey, Lebanon, Morocco, Africa) as Thursday, Friday and/or Saturday nights.
  • Must book a minimum of 3 days before arrival.
  • For some participating Resorts and Middle East and Africa hotels, offer will be available for Dinner, Bed and Breakfast stays booked between December 5th 2023 and January 30th 2024 for bookings through direct and all other approved channels. Stay to be completed on between May 1st and August 31st 2024.
  • Full prepayment is required at time of booking.
  • Your credit card will be charged immediately for the total amount quoted for the entire stay as reserved.
  • Rates are not refundable; in case your contract with Hilton is governed by German law a refund of 10%, of the paid rates applies upon cancellation. In such case you may however prove that no or a significantly lower damage has been incurred for Hilton.
  • Charges cannot be applied to other stays, services or merchandise.
  • Bookings cannot be changed.
  • If you fail to arrive at the hotel on the scheduled arrival date, your reservation will be cancelled and you will not receive any refund or credit.
  • Blackout dates may apply and vary by hotel.
  • Participating Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR, DoubleTree by Hilton, Hilton Hotels & Resorts, Curio, a collection by Hilton, Canopy by Hilton hotels, Hilton Garden Inn and Hampton by Hilton, Tapestry Collection by Hilton, Homewood Suites by Hilton, Embassy Suites by Hilton and Motto by Hilton properties are offering up to a 20% discount off the Best Available Dinner, Bed and Breakfast Rates.
  • Some hotels may offer discount on premium room categories only (i.e. Executive or Deluxe rooms) and rates advertised may be for premium room categories.
  • Actual discount rate relates to the hotel’s Best Available (Flexible) Rate (“BAR”), which is a specific rate type that varies depending on time of purchase, is unrestricted, non-qualified and excludes discount rates.
  • The Hilton Honors member sale rates are an additional 5% off of the Best Available Rate and the Best Available Bed and Breakfast Rate (indicated above) for stays, i.e. up to 20% off for participating hotels as outlined above.
  • For some participating Resort and Middle East and Africa hotels, the Hilton Honors member sale rates are an additional 5% off of the Best Available Rate Dinner, Bed and Breakfast Rate for stays, i.e. up to 25% off for participating hotels as outlined above.
  • To qualify for Honors member sale rates you must be a registered member of Hilton Honors™ at the time of booking and the booking must be made through Hilton direct channels: Hilton.com or Honors.com, or the Hilton Reservation call center (HRCC).

Full terms and conditions can be found on the sale page.

Quick thoughts

It’s always nice be offered a discount but there’s actually quite a bit here that I don’t like.

Firstly, the fact that this sale is limited to weekend stays means that it a far weaker sale than the ones from IHG and Hyatt that we have discussed recently.

Secondly, the terms and conditions of this sale are more convoluted and wordier than a lot of other sales that we’ve seen recently and that makes them customer-unfriendly. It’s hard to work out if the terms give Honors members up to 20% or up to 25% off bookings in Europe (I think they do) and that kind of uncertainty is unwelcome.

Thirdly, the discount offered in this sale is based on the best flexible rate that a property is offering and not the cheapest rate on offer, so even though the sale rate isn’t flexible in any way at all, it isn’t actually offering travelers a ‘real’ discount of up to 20% or 25% (admittedly, this is what the Hyatt and IHG sales are doing right now as well).

The truth is that while big fans of Hilton and Hilton Honors may find something of value in this sale, the annoying and restrictive terms and conditions have put me off even looking for any deals, so Hilton won’t be getting any of my business with this sale (that’s no big loss for Hilton) and I’ll probably continue to focus on Hyatt.

Bottom line

Hilton’s winter sale for properties in Europe, Africa, and the Middle East is ongoing and is offering travelers savings of up to 25% on weekend breaks into April 2024. Personally, this isn’t a sale that holds much interest for me, but if you really love Hilton and are looking to book a trip, it may be worth keeping this sale in mind when you search for somewhere to stay.

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