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The latest Hilton promotion is ending TODAY (16 March) so you only have a few hours left to decide if you need to top up an account or splurge on the full number of points Hilton is prepared to sell you.
This promotion is targeted but if you hold a Hilton Amex credit card the chances are that you’ll be able to purchase Hilton points with the full 100% bonus that’s on offer.
The Hilton promotion before this one ended at the end of December and it offered a bonus of up to 80% to all Hilton Honors members. With this promotion it would appear as if everyone is being offered an 80% bonus at the very minimum but, if you hold one of the Amex Hilton credit cards (including the free card), you’re likely to have been targeted for a bonus of 100%.
Buy Hilton Honors Points – The Rules
Here are the important parts from the Terms and Conditions which you’ll find in full at the bottom of the “purchase points” page after you log in:
- This is an exclusive offer only for Hilton Honors American Express Card Members and is not transferable.
- The Hilton Honors Points 100% Bonus is available on purchases of Hilton Honors Points made between February 2, 2018, at 12:01am ET and March 16, 2018, at 11:59pm ET.
- All purchases are non-refundable.
- Offer is subject to change.
- Offer cannot be combined with any other offer.
- Points will be posted to the recipients Hilton Honors account within 24 hours of the completed transaction
- All purchases must be made through the Purchase page on HiltonHonors.com. All Hilton Honors Terms and Conditions apply. Hilton HonorsTM membership, earning of Points and MilesTM and redemption of Points are subject to Hilton Honors Terms and Conditions.
- Transactions are handled by Points.com so there is no option for earning credit card category bonuses for hotel/travel spend.
I have the entry-level Hilton Honors credit card from American Express Hilton card and this is the offer I can see in my account:
- Buy 1,000 to 9,000 points – zero bonus
- Buy 10,000 to 80,000 points – 100% bonus
Helpfully, Hilton doesn’t vary the price per point within each of its bonus tiers so this is what the cost per point looks like:
- Buy 1,000 to 9,000 points at 1.00 cent each (very expensive)
- Buy 10,000 to 80,000 points at 0.50 cents each (more interesting)
Buying the full 80,000 point allowance will set you back $800…..
…and will net you 160,000 points after accounting for the bonus.
160,000 points at a cost of $800 works out to 0.5 cents/point.
Should You Buy Hilton Points At 0.5 Cents Each?
This is the cheapest we usually see Hilton offer its points for sale so it’s now or never if you’re going to buy points….but is there even value to be had?
I value Hilton points at around 0.4 cents each and, as I don’t book many stays at Hilton properties, at 0.5 cents each, I’m not going to be adding to my Honors balance in this sale….. but that doesn’t mean that there aren’t opportunities to make the most of this offer.
Take the Hilton Chicago as an example:
Taking a random date in June the Hilton Chicago can be booked for $337 + taxes or 60,000 Hilton Honors points:
$337 + taxes works out to a total nightly cost of $395.64:
The 60,000 points needed to book this room can be purchased for $300 in the current promotion so straight away there’s an obvious saving to be made.
Once you add in to the equation the fact that the cash rate is non-refundable (not great if your plans are fluid) while the Hilton Honors points booking is flexible this option looks even more attractive.
This doesn’t just work a the middle-of-the-road properties, it can work at premium properties too.
$503 + taxes comes to $580.69 for the night:
In the current sale the 95,000 points needed to book this award will cost $475 saving you over $100 on the cash rate. Also, once again, you would also be making a booking you can cancel without penalty rather than paying a pre-paid cash rate that doesn’t allow cancellations.
It’s always worth remembering that the maximum number of Hilton HHonors points you can purchase in a year is 80,000 (excluding bonuses) so you’re not going to be able to buy a lot of cheap nights at high-end properties with a “buy points promotion”.
The most important things to do are to….
- Work out what you’d like to do with your points, where you’d like to visit and when
- Perform similar calculations to the ones I’ve shown above.
If the math works then buying points in this promotion could definitely save you some money otherwise move on.
If you only need a few more thousand points (to add to your existing Hilton Honors points balance) for an award you’ve been thinking about, then paying a little more for the points than you would otherwise be happy to pay would also be ok….just don’t go crazy.