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Marriott Bonvoy Lifetime Titanium staus is an elite level that Marriott stopped offering at the end of 2018 when the merger of Marriott Rewards and Starwood Preferred Guest (SPG) was still in progress but it’s an elite level that I still seem to get quite a few questions about.
A Quick History
Originally, the top lifetime elite status Marriott offered was called Marriott Lifetime Platinum status which required a guest to have earned a minimum of 2,000,000 Marriott Rewards Points (as they were then called) and to have earned a minimum of 750 elite nights with Marriott…but this changed following the merger with Starwood.
The status was renamed ‘Marriott Rewards Lifetime Platinum Premier Elite” status when Marriott announced most of the details surrounding the merger of Marriott Rewards and SPG in April 2018 and, at the same time, Marriott confirmed that the status would be unobtainable after 31 December 2018 – the hotelier decided to only offer Lifetime status for Silver, Gold, and Platinum members and changed how Lifetime status is earned to a system closer to what SPG had used prior to the merger.
In January 2019 the name changed again (to Marriott Bonvoy Lifetime Titanium Status) when Marriott decided to come up with a silly new name for the combined loyalty program.
Marriott Lifetime Titanium Package
I had absolutely no idea that Marriott sends out special packs to Bonvoy members who earn Lifetime Elite status (I haven’t even been sent an elite status card for the last 3 years) and, even though I earned the staus back at the end of 2018, it was only over the recent holiday period that I received my pack in the mail.
To say that the contents were underwhelming would be…well….true…but I thought I’d share details of what Marriott sends out just in case anyone is interested (or is still waiting for their pack with great anticipation!).
This is what the pack looks like when it arrives in the mail (I’ve taken off the plastic packaging that covered it)…
…and it folds out into a wallet with a congratulatory letter one side and a metallic Lifetime Titanium card and some images/paperwork on the other:
…but that was really the only thing of consequence in the pack.
The rest of the paperwork that Marriott included in the pack looked like this:
The one interesting thing that I noticed was that the congratulatory letter states (quite clearly) that “[I’ll] enjoy Titanium Elite benefits – forever“, before going on to confirm that those benefits include things like a 75% points bonus on all stays, lounge access and 4pm checkout. I wonder if that’s legally binding?
The congratulatory letter goes on to say that “All Marriott Bonvoy terms apply” and the Marriott Bonvoy terms include language saying that Lifetime status can be canceled if a member violates Bonvoy rules (4.1.b) and that Lifetime Elite benefits can be changed at Marriott’s discretion (4.2.e.ii)…but if Marriott changes the benefits that have been outlined in the congratulatory letter is the corporation in breach of anything?
I genuinely have no idea but I’m prepared to predict that someone will test this if (when!) Marriott moves the goalposts in a few year’s time and changes the benefits on offer – that will be fun to watch 🙂
I have to confess that I don’t really care that there wasn’t much of substance in the Marriott Bonvoy Lifetime Titanium package (it helps that I never knew such a thing existed) but Marriott isn’t doing itself any favors by sending out large envelopes with not a lot in them to some of its more loyal customers (presumably other Lifetime status levels get something similar).
A large package congratulating a customer on achieving something may well create a sense of anticipation that the package I got had no chance of living up to so Marriott would be far better off just putting the metallic card in a small box with a brief explanatory note and sending that out without any additional pointless paperwork.
That would be classier, cheaper, and probably a lot more environmentally friendly too.