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Deal: Hyatt ‘Private Sale’ for stays in Europe, Africa & the Middle East

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Following on from IHG’s recently announced a sale for stays as its European properties, Hyatt has launched its own sale for stays in Europe, Africa and the Middle East. As usual, Hyatt is calling this a ‘Private Sale’ (even though there’s nothing very private about it) and this time around, the deal open to World of Hyatt members includes free breakfast and a 24% saving on Hyatt’s standard rate.

The Hyatt EMEA sale

World of Hyatt members can save 24% and get free breakfast with qualifying stays at participating Hyatt hotels across Europe, Africa and the Middle East when booking between 5 January and 29 January, 2024, for qualifying stays between 12 January and 6 May, 2024.

Key terms

  • Offer available at participating hotels in Europe, Africa and the Middle East.
  • Offer available for qualifying stays occurring between 12 January and 6 May 2024.
  • Bookings must be made between 5 January and 29 January 2024.
  • World of HYatt members must use the Offer Code SALE24 at time of booking to qualify.
  • Prepayment is required and bookings made under this offer are non refundable and cannot be modified.
  • Booking discount percent applies to room rate only, and represents a discount off the Standard Rate.
  • Discount does not apply to, unless specifically noted, service charges, mandatory resort fees, applicable taxes and other incidental expenses.
  • Offer not valid with groups, conventions, other promotional offers, tour packages or special rate programs.
  • Additional charges may apply for additional guests or room type upgrades.
  • Offer not valid in conjunction with previously booked or held stays and may not be combined with other offers.
  • Offer includes complimentary daily breakfast with qualifying stay for registered guests. Breakfast is provided in the morning following each night of a stay. Breakfast hours are limited. Breakfast benefit is not valid for in-room dining.
  • Promotional blackout periods may apply due to seasonal periods or special events, and normal arrival/departure restrictions apply (unless otherwise noted).

Full terms and conditions can be found on the sale page.

Quick thoughts

The headline saving of 24% sounds pretty good, but when you consider that the saving is based on Hyatt’s ‘Standard Rate’ and not on a property’s cheapest rate, you quickly see that the savings on offer aren’t always all that great.

Here, for example is the nightly cost for an April stay at the Hotel du Louvre in Paris:

a screenshot of a social media post
The saving at the Hotel du Louvre is only really 6%

As promised by the sale, the saving on offer is ~24% (based on the Standard Rate), but when the sale price is compared to the cheapest non-sale rate (which happens to also include breakfast), the saving being offered is a much less impressive 6%.

As the €542/night rate allows free cancellations up to 23:59 (hotel time) three days before arrival, and as the €510 sale rate is completely inflexible, Hyatt is effectively offering members a 6% saving if they’re prepared to lock in their stay and are 100% sure that they won’t need any flexibility.

For some, this will be a worthwhile deal. For a lot of people, however, I suspect this won’t be saving worth having.

In the interest of balance, I should point out that the saving on offer won’t always be as low as 6%.

At the Park Hyatt Abu Dhabi (on dates that I chose randomly) the sale was offering 19% off the best other rate that includes breakfast. But that’s still not as good as the headline rate the sale is promoting and if you don’t actually care about having breakfast included (or are a top-tier elite who gets breakfast included anyway), the saving is only 10.5%. For that, you’re giving up the option to cancel up to 23:59 (hotel time) two days before arrival.

a screenshot of a web page
The saving at the Park Hyatt Abu Dhabi can be as high as 19% but can be as low as 10.5%

What we can take from these two examples is this: The true saving being offered by this sale will almost always be lower than the 24% saving that’s being highlighted by this promotion and the actual saving on offer will vary from property to property.

We can also see that the value on offer will differ from person to person. For some, the breakfast benefit will be useful and the lack of flexibility not an issue. For others, the savings will not be significant enough to tempt them to give up the flexibility that other rates offer.

Bottom line

Hyatt is currently running a sale for stays at properties in Europe, Africa, and the Middle East that are taken between 12 January and 6 May 2024.

If you’re a top-tier elite who values flexibility, this sale probably won’t offer you a lot of tempting deals. If, however, you’re someone who doesn’t need any flexibility and for whom having breakfast included would represent a genuine saving, this sale may be of use.

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    • It just means that only people actually staying at the hotel can enjoy a free breakfast. You can’t invite people in.

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