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Joon is the low-cost airline invented by Air France in its attempt to appeal to millennials – it’s ridiculous.
The airline is positioned as a “lifestyle brand” (that in itself indicates what nonsense this is) and, when launching the airline, this is what the PR people had to say:
Joon is especially aimed at a young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology. This new brand has been entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport.
Joon is a lifestyle brand and a state of mind. Short, punchy and international, the name Joon is designed to address a worldwide audience.
Its visual identity is based on an electric blue colour code symbolizing the airline’s dynamic attitude, as well as the sky, space and travel. The uniform of Joon’s flight attendants will be inspired by the new fashion codes, basic and chic.
I genuinely don’t think I’ve read more drivel written about an airline.
Air France has been slowly ceding it’s less popular routes (or the routes with increased low-cost competition) to Joon and now the lower-cost carrier is getting a new destination courtesy of Air France.
From 18 June 2018 Joon will take over Air France’s Paris – Mumbai route and operate a daily service on the following schedule:
AF218 CDG 11:40 – 00:05+1 day BOM (Daily)
AF217 BOM 01:55 – 08:05 CDG (Daily)
The route will be operated by an Airbus A340 offering Business Class, Premium Economy and Economy Class cabins.
Featured image courtesy of Air France