Home Industry News Marriott has opened the Reykjavik EDITION

Marriott has opened the Reykjavik EDITION


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The EDITION brand is Marriott’s newest top-tier hotel brand and in contrast to some of the hotelier’s other top-tier brands, the style it goes for is more sleek and modern. It claims to be a boutique brand but in my experience, the properties feel like they have more in common with a Park Hyatt than they do with the better-known boutique hotels.

At the time of writing, there are just 11 EDITION properties around the world but Marriott has been promising us plenty more, and true to its word, it has now opened the doors to its newest EDITION property Reykjavik, Iceland.

The Reykjavik EDITION

Marriott says that the Reykjavik EDITION will be opening “in preview” on 9 November 2021 but if you head over to Marriott’s website you’ll find that the property will happily sell you a room for tonight. Why “preview” the property in three weeks’ time when you can stay at it right now? 🙂

According to the press release, the property will “set a new standard as the city’s first truly luxury hotel experience, combining the best of the Icelandic capital with the personal, intimate and individual experience that the EDITION brand is known for” and if it’s anything like the EDITION properties that I’ve visited, that may well be true.

The property has 253 rooms which range from an entry-level standard Guest King (269 – 301 sq ft) to a 1-bed Penthouse Suite with ocean views set across 1,367 sq ft but any readers with aspirations of using their Marriott Suite Night Awards to try out on of this property’s suites should keep their hopes in check – EDITION properties don’t honor Suite Night Awards.

According to the information provided, all the EDITION’s rooms have been designed as “warm retreats” each with their beds facing floor-to-ceiling windows that frame various views of the surrounding neighborhood.

Some rooms come with their own outdoor terrace, while all rooms are designed based on a palette of ash wood and pale grey oak and come with Italian custom-made furniture, copper bed light sconces, faux fur rugs, and artwork and accessories from local craftsmen.

The bathrooms all come with custom handmade white ceramic tiles made in Italy and are furnished with a white marble vanity, matte black accessories, and fittings alongside custom Le Labo toiletries made exclusively for EDITION.

The one-bedroom Penthouse Suite (there’s only one) occupies a corner spot on the 6th floor and has a private terrace with views of the harbor, Harpa (the local concert hall), and the mountain that adjoin the city. The Penthouse Suite is also accessorized with an oversized bathroom with Italian white marble and a central fireplace.

In addition to the rooms, the new Reykjavik EDITION is home to a number of places for guests to enjoy some food or a drink:

  • Tides is the EDITION’s signature restaurant which serves “modern Icelendic cuisine with seasonal offerings” and which comes with a private dining room and separate cafĂ©. Tide has an outdoor terrace and its own waterfront entrance and is led by Gunnar Karl GĂ­slason – the chef behind Dill, Reykjavik’s “New Nordic” Michelin-starred restaurant.

Tides

  • Tölt is a bar set across from the lobby and is described by Marriott as cozy (I take that to mean that it’s small) and designed as a “hidden sanctuary” with three intimate nooks featuring colorful custom rugs, teak tambour walls, burnt orange banquettes and pony hair poufs surrounding a central fireplace.
  • The lobby bar is just what its name suggests that it is and offers a drinks menu that focuses on wines by the glass and classic cocktails with an Icelandic twist. The area features a central open-flame fireplace surrounded by seating and a collection of custom-made furniture in what Marriott calls “intimate seating groups”.
  • The Roof is a bar located on the EDITION’s 7th floor offering views of the mountains, the ocean, and the city. Its floor-to-ceiling glass doors open onto a large wrap-around outdoor terrace (opened seasonally), scattered with comfortable seating and a large fire pit, around which guests can enjoy a drink alongside a small menu of comfort foods like grilled flatbreads, toasted sandwiches, and fresh salads.

All the EDITION’s meal services take place in Tides and the breakfast that’s offered, which is not complimentary for Marriott elites, is described and “a fresh, healthy mix of clean juices, pastries, fruit, cereal and skyr (Icelandic yoghurt) supplemented by an Ă  la carte menu of hot dishes and a selection of open-face sandwiches.”

For lunch and dinner, the restaurant serves modern Icelandic cuisine focused on seasonal local products and “the highest quality of global ingredients” mainly cooked over an open fire.  Guests are told they can expect dishes such as a vertical salad topped with fried oyster mushrooms aged soy sauce and roasted almonds, whole Arctic char stuffed with lemon, dill and garlic butter, baked Atlantic cod, grilled potatoes, mixed herbs and butter and lamb shoulder braised and slowed grilled, pickled onions mint and apples

There is also a weekend brunch menu and three nights a week, The Counter, overlooking the theatrical open kitchen, will serve an eight-course tasting menu with wine pairings for up to 10 people.

Later this year (no date has been given), the property will open “Sunset” on the lower ground floor which will be a nightclub with a state-of-the-art sound system and an “ongoing roster of events”.

Finally, and also on the lower ground floor, the new Reykjavik EDITION offers a gym complete with strength training, weight, and cardio equipment, as well as a spa.

Alongside three treatment rooms, a hammam, steam room, sauna, and a plunge pool that offers hydrotherapy, the spa offers a central lounge with a bar, and a Geothermal water splash pool.

Marriott Bonvoy Information

Just as most other EDITION properties, the Reykjavik EDITION is slotting into the Marriott Bonvoy program as a Category 8 (top-tier) property which will cost between 70,000 and 100,000 points per night depending on the season.

Also like most other EDITION properties, guests should probably expect most nights to be priced at standard or peak season rates – the chances of finding two consecutive nights at off-peak pricing will almost certainly be slim unless you book a long way out.

Bottom Line

Marriott has now opened a new EDITION property in Reykjavik, Iceland and rooms are already bookable on Marriott.com. The property is located in Reykjavik’s harbor area and offers guests 253 rooms and suites a signature restaurant, multiple bars, a gym, a spa, and (soon) a nightclub. The Reykjavik EDITION is a Marriott Bonvoy Category 8 property and costs between 70,000 and 100,000 points per night.

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5 COMMENTS

  1. Between the cost, lack of Elite benefits, and no exec Lounge, I’ll end up staying somewhere else.

    Maybe I’m just jaded, but operate on value for the dollar. Most of the new and some renovated properties just miss the mark for
    me. LTE with almost 4K nights.

    • Hard to disaggree. In a city as expensive as Reykjavik can be, complimentary breakfast (of any kind) and an exec lounge would have really helped to keep trip costs down.

  2. I was in Reykjavik when Marriott announced this project. Thanks for the update. I’m rich on points in most programs but don’t like to spend points frivolously. I would have a hard time parting with 100K for a night in a property that doesn’t offer any perks for elite status. The location is great and on the water but I’m not visiting Iceland to stay in a hotel all day. I’m there basically to sleep comfortably and sightsee. I can’t imagine venturing outside on a rooftop bar sitting around a firepit when there are 25-40 mile per hour winds whipping you all the time. I know it’s seasonal, but those winds never cease. I have never seen winds like the ones I have experienced in Iceland.
    On my 2 stays I have used the Hilton Konsulat Hotel and received a room upgrade to a junior suite (didn’t have to ask) along with a fantastic complimentary breakfast. If I booked the room today or next summer, it’s 80K points, still a little steep but basically in a better area to take advantage of restaurants. Besides that, you have the best hot dog stand in the city behind the hotel, Bæjarins Beztu (translated “The best in town”). There’s also the Radisson Blu property next door to the Konsolut but I have never stayed there although I heard it’s good. Rooms there start at 75K for next summer. And you are again next to that little hot dog stand that everyone raves about with good reason.

    • Thanks for the great info Bill. I completely agree with what you say about the costs and the lack of benefits and you’ve sold me on a location near the hot dog stand – will I need a bank loan to afford the hot dogs? 🙂

  3. Everything is expensive in Iceland, but the dogs shouldn’t set you back too much. Plus anything cooked and eaten outdoors seems to be much better no matter the temperature. Doesn’t a hotdog at a ballgame or a hamburger at a picnic always seem to taste better than whatever you can concoct on a stove at home?
    You know when I try to recollect costs in different countries in Europe, Switzerland to me was more expensive than Iceland. Could it have been the 18€, 36€ all in McDonalds cheeseburger, fries and coke my wife and I ordered in the Zurich train station that jaded us?

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