Get up to 25% off with Hyatt in Europe, the Middle East & Africa

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Just as we were wondering if Hyatt had forgotten that summer is a traditional time to launch a few deals, the hotel chain has published a new offer in which World of Hyatt members can save up to 25% off the standard rate for stays made in Europe, the Middle East & Africa and enjoy breakfast thrown in. The offer is valid on stays at 152 Hyatt locations as long as bookings are made by 7 August 2025.

The promotion

• Open to World of Hyatt members only (free to join)
• Get up to 25% off eligible stays in Europe, the Middle East, and Africa booked by 7 August 2025 and consumed by 2 November 2025.
• Use Special Offer Code MEMBER to book your qualifying stay.

Note: Make sure you read the terms and conditions carefully before booking.

Key terms

• Offer available only to World of Hyatt members in good standing at time of booking.
• Valid at participating hotels in Europe, Africa and the Middle East for qualifying stays between July 4 and November 2, 2025, when you book between July 3 and August 7, 2025. Must use offer code MEMBER at time of booking to qualify.
• For information about the cancellation, refund and deposit policies associated with this offer, please see the information provided at time of booking.
• Discount percent, if listed, applies to room rate only, and represents a discount off the Standard Rate.
• Discount does not apply to, unless specifically noted, service charges, mandatory resort fees, applicable taxes and other incidental expenses.
• Reservations subject to availability.
• Offer includes complimentary daily breakfast with qualifying stay for registered guests. Breakfast is provided in the morning following each night of a stay. Breakfast hours are limited. Breakfast benefit is not valid for in-room dining.
• Offer not valid with groups, conventions, other promotional offers, tour packages or special rate programs.
• Additional charges may apply for additional guests or room type upgrades.
• Offer not valid in conjunction with previously booked or held stays and may not be combined with other offers.
• Discount varies.
• Offer must be booked on hyatt.com, via the World of Hyatt app, via a Global Care Center, or by contacting your personal travel professional and requesting the relevant discounted rate.
• Promotional blackout periods may apply due to seasonal periods or special events, and normal arrival/departure restrictions apply (unless otherwise noted).

Full terms and conditions can be found on the sale page.

Quick thoughts

The first thing to note is that we can’t tell if all of Hyatt’s properties in Europe, the Middle East, and Africa are participating in this sale, but with 152 locations showing on the promotion page, we’d guess that only a handful (if any) have opted out.

The second thing to note is that unlike with a few other Hyatt promotions that we’ve seen in the past, you definitely need to use the promo code (MEMBER) to trigger the savings on offer.

Thirdly (this is a key point), keep in mind that the discount being offered is based on the “standard rate” which isn’t the cheapest rate that Hyatt properties usually offer, and this means that you may not really be saving 25%.

Here. for example, is what the Hyatt Regency London The Churchill is charging on a randomly selected night during the promotion period:

As you can see, the sale rate is the “standard rate” discounted by 25%, but there are at two other rates also available (not including any AAA or Hyatt Leverage rates) and based on the cheapest of those rates, the discount is just 6%.

That doesn’t look particularly good (especially as the sale rate isn’t in any way flexible), but keep in mind that the sale rate also includes daily breakfast for two and that’s a saving that could be worth quite a bit in a lot of the cities covered by this promotion (if you’re a Hyatt Globalist member, you already get breakfast included on most of your stays so this won’t be of much use to you).

Anyone who has access to the Hyatt Leverage program should make sure that they check the discount that the program is offering them before jumping on any other promotional rate because not only may the Hyatt Leverage rate be better, it will also definitely offer more flexible booking terms.

Bottom line

For bookings made through 7 August, Hyatt is offering up to 25% off its standard rate for bookings in Europe, the Middle East, and Africa as long as the stays are made by 2 November 2025.

At a lot of properties, this deal will unlock a rate that beats all the others, but the rate you will be booking will be inflexible and the discount you’ll be offered won’t represent a true 25% saving, so you need to be careful before getting too excited about what Hyatt is offering here and you need to make sure that you compare the sale rates to all the other discounted rates available to you before you book.

Related (recent Hyatt EMEA reviews):

• The Park Hyatt London River Thames review
• Great Scotland Yard Hotel London review (Hyatt Unbound Collection)
• Hyatt Regency London Blackfriars review
• Hyatt Regency London Albert Embankment review
• Hyatt Place London Heathrow Airport review
• Hyatt Centric The Liberties Dublin review
• Review: Hyatt Centric Milan Centrale (Terrace Suite)