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I flew in American Airlines transatlantic Business Class last week and, while I don’t really care too much about the onboard amenity kits, I couldn’t help but notice that the amenity kit at my seat was noticeably unimpressive.
Fortunately American Airlines has just unveiled its latest amenity kits and, although no specific release date has been provided in the press release, the airline says they’ll appear onboard in “mid-February”.
The new kits were designed in conjunction with This is Ground, Athletic Propulsion Labs and STATE Bags (each supplied the bad for a different cabin) and offer products from Allies of Skin, Zenology and Baxter of California.
“This Is Ground” designed the International First Class and Business Class bags….
…and “Allies of Skin” have supplied the skincare products for these kits.
As the first image shows, there are a variety of bag styles and colors which along with the contents, will vary according to the cabin in which the amenity kit is being offered.
The transcontinental First Class and Business Class bags have been designed by LA-based “Athletic Propulsion Labs”….
…as have been the eye masks. The skincare products have been provided by Zenology and, just like with the international First/Business Class amenity kits, the bag styles and contents will vary depending on the cabin in which they’re being offered.
The international Premium Economy kits have been designed by “STATE bags” who American describes as “an uplifting, give-back company whose mission is to create a well-made product while giving back to the community and helping those in need”
The skincare products inside the new Premium Economy amenity kits have been provided by “Baxter of California” but, aside from what you see in the image, no details have yet been released to let us know what these skincare products are.
Here’s what Janelle Anderson, Vice President of Global Marketing for American Airlines had to say about the new amenity kits:
The changes we’ve made to this year’s amenity kits were driven by our customers’ feedback about what they desire and value while traveling. Our goal is to curate an elevated and restful travel journey, and our new amenity kits are an exciting piece of the onboard and our overall brand experience. We’re thrilled to partner with these brands and offer customers a fresh, modern collection of premium inflight products
If the customer feedback on the old kits was “please stop offering such cheap looking amenity kits” then its good to see that American Airlines has listened as these kits look a LOT nicer than the Premium Economy and Business Class kits handed out on my two American Airlines flights last month.
Bottom Line
Base on my recent experience American Airlines needed new amenity kits so it’s good to see these being rolled out in the next couple of weeks and, if the images are anything to go by, the new kits should look pretty nice…especially in international First and Business Class.
One amusing thing I can’t resist pointing out is this:
On the day that one of American Airlines’ biggest competitors (United Airlines) announced that it would be adding 1,600+ premium cabin seats to its fleet over the next two years and introducing comfortable and spacious regional jets as well, American decides to use the phrase “American Airlines Leads the Way” to announce……new amenity kits.
I couldn’t help but laugh.
