I Caved And Participated In The Iberia Promotion

a woman with her arms raised on a street

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Unless you’re not really into miles & points you can’t have failed to notice that Iberia ran a short promotion last week which nearly broke the blogosphere. In short, the airline was offering 9,000 Avios (up to a maximum of 90,000 Avios) for every Iberia flight booked by midnight on Sunday and the rules of the promotion left it wide open for abuse.

While the promotion was still running Iberia confirmed the following:

  • 9,000 Avios will be awarded per flight (roundtrip bookings aren’t needed)
  • The Avios will post within 10 days of making the bookings (i.e. before the flights are probably due to be taken)
  • Iberia will not claw back the Avios if you don’t turn up for the flight
  • Super-cheap short-haul fares within Spain count for the promotion

It shouldn’t take any further comment from me to explain how those rules are a very simple recipe for an Avios feeding frenzy. That’s exactly what ensued and what crashed the Iberia website time and time again.

a screenshot of a computer

There was one major condition that gave pause for thought – the Avios earned have to be used by 1 December 2018 – but, as you can use the Avios before that date for flights taken in 2019, this wasn’t a major speed-bump.

I felt this offer was too good to be true and I said so on Twitter:

a screenshot of a social media postI also chose not to write about the promotion because I felt there were just too may ways this could go wrong (Iberia deciding to renege on its own T&Cs being the primary concern) and, as TFM has a large number of readers who are very new to miles & points, I didn’t want newbies jumping in and getting burned if things went bad.

By Saturday I had crunched the numbers on the promotion quite a few times and I’m sad to say that pure greed got the better of me – I dived in.

a screenshot of a social media post

As the tweet suggests, I booked 10 one way flights between Santander and Madrid at a little under $28 each.

a screenshot of a computer

a screenshot of a computer

For a total outlay of $277.30 I’m hoping to net 90,000 Iberia Avios and here’s the math that tempted me into it:

Theoretically (as long as Iberia doesn’t do anything bad) I’m essentially buying 90,000 Avios for $277.30 which comes to ~ 0.31 cents/Avios.

  • For 85,000 Avios + $254.97 I can get myself back to LA from Europe and then get back to Europe again all in Business Class:

a screenshot of a phone

  • I’ll need to get to/from Madrid from London (which is where I’ll be at the time I’d like to take this trip) and I’ll use a combination of Avios and cash for the bookings.

Total outlay for my Madrid – LA – Madrid trip:

  • 85,000 Avios + $254.97 (Iberia: Business Class award)
  • 6,500 Avios + $22.44 (Iberia: London – Madrid Economy Class Award)
  • $77.88 (Iberia: Madrid – London Economy Class fare)

Total = 91,500 Avios + $355.29

90,000 of the Avios needed for this trip will come from the Iberia promotion ($277.30) and the remaining 1,500 will be transferred in from my Chase Ultimate Rewards balance. As I value Ultimate Rewards points at around 1.5 cents each that’s an outlay of $22.50.

Total outlay in cash terms: $655.09

Essentially I decided to risk $277.30 for the chance to fly to/from LA in Business Class for an additional $377.79.

Iberia Business Class Airbus A330-200
Iberia A330 Business Class

I’ve been looking for a cheap way to get back to LA and I’m getting tired of my upgrades not clearing and finding myself stuck in Economy Class for 10+ hours so this was a risk I decided was worth taking – hopefully others weighed up the risks in a similar way.

The Repercussions

I have no intention of flying the 10 flights I’ve booked with Iberia but I do have screenshots showing that all 10 flights were booked correctly, that all 10 flights have my Iberia Plus number associated with them and that Iberia has issued ticket number for all 10 flights.

That’s all that Iberia has said that I need in order to be eligible for 90,000 Avios.

If Iberia decides to retrospectively change the rules there’s not much I can do, but I think I’ve done enough to ensure that Iberia can’t say that I didn’t participate in the promotion within the rules that were laid out at the start.

I’m still unsure as to what’s going to happen from here and I’m far from certain that things will be plain sailing….but I went into this with my eyes wide open.

I know full well that there’s a reasonable chance Iberia will try to squirm out of the rather large liability they’re about to find themselves with but I chose to take the risk nonetheless.

This doesn’t mean that I won’t be angry if Iberia pulls something underhand (I will be) but if you’re an experienced miles & points enthusiast there’s really no excuse for claiming you weren’t expecting anything but a positive outcome.

Anyone else take part in this promotion even though you’re not sure how this will pan out? If you did, what made you jump it?


  1. I thought long and hard about taking part but the idea of my Iberia account becoming negative of I transferred to BA was enough to get me to chicken out. Plus I’ve never deliberately booked flights that I’d never intend on boarding.

    IDK I guess I’ll see if I was right or foolhardy to give this promo a pass. 90K Avios would have been really nice. But in this case I decided to leave my “sensible” baseball cap on

    • It’s definitely not a no brainier decision to participate (contrary to what some have suggested). The good news is that you made your decision based on proper consideration and, by the sounds of things, a proper understsnding of the risks. No matter how this plays out you did the right thing as you made the best decision for you based on the information you had st the time.

  2. Despite all worries about rules and T/C changes…. what about no availability for reward flights until Dec 1st?

    • A valid question – I’m happy to redeem the Avios for hotel stays if I have to. I’ll get approximately 0.72 cents of value out of each Avios so I should still be nicely ahead.

  3. Just read somewhere on twitter, that transfer to BAEC is not possible… THAT would habe been my choice….

    • I’d be surprised if that runs out to be true….although even if it is allowed there will be an issue.

      I believe the Avios have to be spent via Iberia so, should they be moved to BAEC, flyers will find themselves with a negative Iberia balance (when Iberia claws back the Avios) even if the Avios have been spent via BA by 1 Dec.

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