Save £5 on £10 Spend (Multiple Times) As Amex Shop Small Returns To The UK

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Good news! American Express is bringing back its “Shop Small” promotion to the UK and this year it will run between Saturday 1 December and Sunday 16 December 2018.

As the name of the promotion suggests the point of the exercise is to promote shopping at smaller retailers (and presumably to promote American Express too) and Amex is offering a bonus to cardholders who choose to spend at least £10 at participating retailers using their registered American Express credit or charge cards.

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Here’s how Amex is framing the promotion this year:

Just spend £10 or more on your Card in a single transaction in-store at a participating small business, and we’ll give you back a £5 credit on your statement.  Offer runs from 1 – 16 December 2018.  There’s no limit to the number of £5 credits you can receive, however, you will only be able to claim the offer once from each small business location. 

You can search for participating retailers in your local area (or anywhere else in the UK) using the specially designed Amex Map (here) and this will display the locations at which you can earn £5 back from a £10 spend.

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You’ll find the option to register for the Shop Small promotion alongside the Amex offers on your American Express homepage and as supplementary cards are also eligible for this promotion you should be sure to register those too.

Even though the rules state that “you can only claim your credit once at each small business” it may be possible for both a supplementary card and a principle card to earn £5 back at the same retailer.

I’m saying this based on the following extract from the Small Shop FAQs (emphasis is mine):

Can Supplementary Cardmembers take advantage of Shop Small?

Yes, Supplementary Cardmembers can participate in Shop Small. They simply need to create an Online Account (if they haven’t already done so) and then register their Card for the Offer. Please note that the Offer is linked to the Card not to the Account, so every Supplementary Cardmember must follow these steps.

If the Shop Small offer is linked to individual cards then they should each be able to earn £5 back even if other cards linked to the same account have already earned the rebate at a given retailer.

Note: This is speculation on my part so don’t write in to complain if it doesn’t work!

Here’s a link to the American Express (UK) Shop Small page where you should find the answers to any questions you may have.