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Hilton has launched its first points sale of the new year and it’s starting out with one of the better promotions we usually see it offer. Between now and the end of February you can earn a 100% bonus on all points purchases of 10,000 points or more.
Headline Terms & Conditions
Here are the important parts from the Terms and Conditions which you’ll find in full at the bottom of the “purchase points” page after you log in:
- Points purchased do not count towards elite tier qualification.
- Between January 15, 2019, at 12:01am ET and February 26, 2019, at 11:59pm ET (the “Promotional Period”), when you make a purchase of 10,000 or more Hilton Honors Points in a single transaction, you will receive one bonus Point for each Point purchased, up to a maximum of 80,000 bonus Points.
- Members may purchase a maximum of 80,000 points per calendar year.
- Members will only receive bonus on Points that are purchased through the Purchase page on HiltonHonors.com.
- All purchases are non-refundable.
- Offer is subject to change.
- Offer cannot be combined with any other offer.
- Points will be posted to the member’s Hilton Honors account within 24 hours of the completed transaction.
- Price includes all applicable fees.
- GST/HST will be charged to Canadian residents.
- Purchased points do not count towards Honors status upgrades.
Note: In the past some members have been offered an increased annual purchase limit of 100,000 points so check your individual T&Cs to see if this has been offered to you.
On of the big positives of how Hilton sets out its point sales is that it doesn’t vary the cost per point within each of its bonus tiers so, as long as you buy 10,000 points or more in this promotion, you’ll be buying points at the best available rate.
Here’s what the costs look like this time around
- Buy 1,000 to 10,000 points at 1.00 cent each
- Buy 10,000 to 80,000 points at 0.50 cents each
Buying the full 80,000 point allowance costs $800…..
…and will net you 160,000 points after accounting for the bonus.
160,000 points at a cost of $800 works out to 0.5 cents/point.
Should You Buy Hilton Points At 0.5 Cents Each?
0.5 cents is the cheapest rate at which we usually see Hilton points being sold so if this offer doesn’t work for you (which it may not) there isn’t another offer that we’ve seen that’s going to improve things for you.
I value Hilton points at around 0.4 cents each so you may be expecting me to say that this is a deal everyone should be staying away from…but that’s not going to be the case.
If you’re planning on buying points just to stockpile them then that’s a fundamentally bad idea but there’s definitely value to be had here if you know what you’re doing.
Take the Conrad New York as an example.
On a random night in June the cheapest room at this property currently costs $574 + taxes or 80,000 Hilton Honors points:
$574 + taxes comes to $664.80 for the night:
In the current sale the 80,000 points needed to book this award would set you back $400 which would save you over $260 on the best available cash rate.
You could do the same at the Waldorf Astoria Beverly Hills.
A randomly selected night here currently costs $633 + taxes or 95,000 Hilton Honors points:
…while the 95,000 points needed to book the same room on the same night would cost just $475 saving you over $290.
If you have Hilton Honors Elite status you get the fifth night free on all award stays of 5 night or more and this leads to another example of where this sale can be useful.
The Hilton Park lane in London will cost £386/~$490 per night or 80,000 points/night for a five night stay in September (for example):
The full 5-night stay will cost £1,932.56/~$2,470 when you pay with cash…..
…and 320,000 points if you pay with points.
Clearly you cannot buy 320,000 points in this sale but, as the value you’d be getting from each point on a booking like this one would be 0.77 cents, it’s worth buying points at just 0.5 cents if you need to top up an account to book an award like this.
It’s always worth remembering that the maximum number of Hilton HHonors points you can purchase in a year is 80,000 excluding bonuses (unless you’ve been targeted for an increased allowance this time around) so you’re not going to be able to buy a lot of cheap nights at high-end properties with a “buy points promotion”.
It’s also worth remembering that the hotels I’ve discussed above are just examples so there may be cheaper properties available on the same nights that suit you just as well….but that doesn’t make the deals I’ve highlighted bad.
The most important things to do are to….
- Work out what you’d like to do with your points, where you’d like to visit and when
- Perform similar calculations to the ones I’ve shown above.
If the math works then buying points in this promotion is probably a good idea (go for it), if not then you should move on.
If you only need a few more thousand points (to add to your existing Hilton Honors points balance) for an award you’ve been looking to book then paying a little more for the points than you would otherwise be happy to pay would also be ok….just don’t go crazy.