Hyatt’s ‘Green Choice Program’ Is Just A Cheap Move


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Over the weekend View From The Wing reported that a reader had noticed that Hyatt has started rolling out (or possibly just piloting) a scheme which rewards guests with World of Hyatt points if they choose to make a “Green Choice” and decline housekeeping services for one or more nights of their stay.

In theory this is a reasonably good idea and it’s an idea that Starwood ran with for a number of years and that Hyatt has piloted before but, when you actually stop to think about it, this is more about saving hotels money than it is about anything to do with the environment.

Image Hyatt

Here’s how Hyatt’s Green Choice Program appears to work:

  • Earn 250 World of Hyatt points for every day you decline housekeeping
  • Offer isn’t valid on one night stays
  • Offer not available on the last night of a stay

I value World of Hyatt points at around 1.4 cents each so, if this offer was being put to me, Hyatt would be offering me $3.50 to skip having my room cleaned – that’s laughable.

If Hyatt was serious about changing guest practices (in an effort to make them more green) they’d offer guests more of an incentive and if Hyatt was serious about being “green” itself there are a whole host of other things the chain could be doing (greener cleaning agents, water saving toilets, free parking for electric vehicles, more charging stations for electric vehicles, more use of solar/wind power etc…).

If you consider just how much money Hyatt properties would save if more and more guests took up the option to refuse maid service and then compare it to the value of points Hyatt is offering (points whose value Hyatt can devalue on a whim) you start to see what’s really going on here – this is a cost saving exercise dressed up as a green initiative.

Grand Hyatt Sao Paulo

This isn’t quite as bad as Marriott’s incredibly poorly thought out program of a few years back in which it essentially said “please tip our maids because we don’t pay them enough”….but this is still pretty bad.

It’s bad enough that Hyatt is dressing up a cost saving exercise as a green initiative but, considering this initiative will also probably mean less work for housekeeping, this is also essentially a pay cut for staff that can ill afford a pay cut.

If you don’t like housekeeping coming into your room you’ll probably like the bonus 250 points that you’ll now get for forgoing a maid service that you would have forgone anyway but, for the rest of us, this is offers pretty much nothing – the only winners here are the hotels.

3 COMMENTS

  1. I’m glad you’re calling Hyatt out on this. It’s kind of cheesy, which I expect from some chains, but had expected a little better from Hyatt.

  2. Hmm, thats not a conversion you can do. The bank always wins, and in this case the bank is the hotel. You really ecpect that a hotel gives you like $50 for skipping house keeping? Or even more? Starwood didnt offer much more.

    Its an incentive to earn more points, which will add up and can eventually give you enough for a free night. Then it depends on you how you use the points. Categor 4 hotels can have a cheap cash rate of $100 or even $400 and more.

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