It's a busy day in the credit card world! A little earlier I wrote about how the majority of Marriott Bonvoy credit cards issued by Chase and American Express will earn 6 points/dollar on grocery spending, that was followed by a post detailing how Chase is offering bonus points for grocery spending on a further 21 of its credit cards, and now American Express has announced that it is improving benefits and earning rates on cards across its portfolio.
With travel at a halt, with non-essential businesses closed and with social distancing measures in place, a lot of the traditional miles & points credit cards no longer offer a particularly compelling set of benefits. To combat this issue we're starting to see credit card issuers tweaking the benefits and earnings rates that their cards offer to be more relevant to the current environment and today it's the turn of the Marriott Bonvoy cards.
If you currently hold a Platinum Card from American Express you may have been targeted for an improved referral offer which is doing the rounds. The referral offer is showing up in my account and a number of other cardholder accounts that I have seen so the targeting may not be particularly narrow.
With the Amex Platinum Card focusing so heavily on airfare spending and travel benefits American Express may be noticing a sharp decrease in the card's use around the world and there's a good chance that it's seeing a lot of people downgrading their card to cheaper and (currently) more useful alternatives...and Amex appears to be responding.
American Express is currently targeting cardholders for two good offers for spending at Dell and depending on which credit cards you find these offers targeted (and if a hypothesis of mine works), these offers may turn out to be a lot better than they first appear to be.
American Express has indicated that cardholder accounts are being updated to include hundreds of new targeted offers that have been designed to fit in with the current climate. We've been told to expect to see more offers relating to wellness, food delivery/takeout, and home essentials (amongst other things) and the appearance of a new targeted offer for spending at Amazon may be the signal that these offers are now starting to appear.
We've been hearing quite a bit from various airlines and hoteliers detailing what measures they're taking to help out their guests but we have been hearing comparatively little from the credit card industry. Up until now, the only really major announcement we've had has been from American Express when it revealed that it has increased the period given to cardholders in which they can earn the welcome bonuses that their credit cards offer. The other major credit card companies have been mostly silent.
Right now there's a very nice opportunity to earn a significant number of Amex Membership Rewards points for purchases made with GoPro (or a good amount of cash back), and if you stack the offer with one of the portals the rewards can be surprisingly good.
With a lot of the world currently being asked to stay at home and with many businesses temporarily shut down, people's spending has dropped significantly over recent weeks and anyone who has recently received a new credit card is almost certainly finding it tougher to meet the spending criteria for their welcome bonus. For these people, Amex has a plan.
The enhanced welcome bonuses that American Express is currently offering on the full range of Delta SkyMiles co-branded credit cards expire on 1 April 2020 but for frequent Delta flyers, there's really only one personal Delta card that should be in their wallet - the Delta SkyMiles Reserve American Express card.