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If you’re a US based member of the British Airways Executive Club you may have received an email encouraging you to buy Avios with a 50% bonus “this week only” – please ignore the email and please, whatever you do, do not buy Avios in this sale.
The heading within the email rather amusingly reads “It doesn’t get any better – 50% bonus Avios for one week only” and, as I’m about to show you, this is more than a little deceptive.
Yes, this Avios sale really does only last a week (10 December through 16 December) so I can’t fault BA there so that’s clearly not the deceptive bit….it;sthe first part of that heading that I take issue with.
50% may be the best bonus that British Airways usually offers but you can buy the same number of Avios as this promotion is offering for considerably less elsewhere….so it does get better.
It actually gets a LOT better and the math behind the promotion will explain it all.
Here’s the offer that British Airways has been emailing out to its US BAEC members:
To buy Avios as cheaply as possible in this promotion a BAEC member would have to buy one of the larger amounts on offer – this is how the math works out:
If you were to buy 200,000 Avios it would cost $5,523 and you would get 300,000 Avios deposited into your account once the bonus is factored in:
300,000 Avios at a cost of $5,523 equates to ~1.84 cents/Avios.
According to the British Airways email “it doesn’t get any better” than this – but it does and it’s better elsewhere right now.
Iberia has been running an Avios sale since the beginning of December and its sale runs through the end of the month.
In the Iberia sale you can also buy up to 300,000 Avios (after accounting for the bonus)…..and take a look how much these Avios cost:
At today’s spot rate €3,601 converts to ~$4,092 which means that Iberia’s sale is offering 300,000 Avios for over $1,400 less than you’ll be charged in the BA sale!
The cost/Avios in the Iberia sale comes to ~1.36 cents or 26% less than what BA would like you to pay.
The Iberia sale is cheaper, it runs for longer and Iberia Avios can be transferred over to the British Airways Executive Club with little to no effort (as long as you have an active BAEC account).
Unless you’ve burned your bridges with Iberia Plus courtesy of the summer’s promotion and have a big negative balance in your account why would you participate in the BA sale?