Beware Of The “40% More Avios” On Offer At the British Airways eStore (UK Only)

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Shopping portals can be a very easy way to boost your miles & points balances without spending any cash you weren’t planning to spend (as long as you’re disciplined) and, right now, the British Airways eStore is offering what looks like a very tempting offer – 40% bonus Avios.

a group of shopping bags

On the face of things the 40% bonus looks generous and, although there is a list of retailers that aren’t participating, the 40% bonus is valid at a lot of well-known, well-liked and well-used retailers…but there’s a catch.

Here’s a link to the full terms & conditions and if you look very carefully (and towards the very end of the small print) you’ll see the issue:

“Bonus valid for first purchase only, one per member”

British Airways eStore users will earn 40% bonus Avios on their first purchase but all purchases after that appear to be excluded.

That’s not very generous at all and it’s a little deceptive to have that aspect of the promotion buried as far down the T&Cs as it is – I can imagine a lot of people not noticing this limitation and then feeling let down when only a fraction of the expected Avios post.

This is not to say that you should ignore the 40% bonus on offer but, if you do click-through to your chosen retailer from the British Airways eStore, be aware of the T&Cs and make sure your first transaction is your biggest one.