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Over recent years AMEX has been taking more and more steps to make it hard for miles and points enthusiasts to earn a lot of cheap points courtesy of sign-up bonuses and everyday spending on its cards, but even AMEX has a soft spot.
While AMEX likes to say that people can only earn a given card’s sign-up bonus once in a lifetime, it is also known to occasionally remove that restriction and make a card’s sign-up bonus open to everyone…regardless of any past history they may have with the card.
Right now, American Express is targeting select cardholders for a 75,000 point sign-up bonus on its Platinum Business Card and the offer terms look pretty favorable.
Firstly, the terms and conditions of the targeted offer are very clearly missing the text which usually excludes former cardholders from earning the bonus.
Secondly, the spending requirement for the sign-up bonus on the targeted offer is considerably lower than what I’m seeing elsewhere on the American Express website.
Here’s the wording I see when I check the terms of the Business Platinum card whilst not logged in to my account…
…while this is what I see when I access the same card through an offer available to me once I log in:
The public offer appears to require $20,000 of spending to earn 75,000 bonus points (which is ridiculous) while the targeted offer requires just $,5000 in spending.
I’m not about to claim that I’m a big fan of the Business Platinum Card from American Express (more on that later) but if this is a card you’d like, or if this is a sign-up bonus that appeals to you, you should probably check to see if you’ve been targeted for this offer in any of your American Express online accounts.
My Targeted Offer
There are probably a number of different ways you may see this targeted offer but in my case, the offer appears in two places.
The first place I noticed it was towards the top of the account info for my personal Platinum Card…
….and the second place I spotted the offer was with all the other AMEX offers that American Express has loaded up to my personal Platinum Card:
Both links lead to an offer page where the terms and conditions do not mention that precious cardholders are excluded from earning the bonus and, as I’ve had this bonus in the past, I’d expect that wording to be there if AMEX wasn’t deliberately making an exception.
The Business Platinum Card From American Express
- 5 points/dollar earnings on prepaid travel booked via amextravel.com
- 1.5 points/dollar earnings on eligible purchases of $5,000 or more (up to a limit of 1 million additional points per year)
- 1 point/dollar on all other purchases
- A 35% points rebate when a cardholder uses the Pay with Points feature for all or part of an eligible flight (up to a limit of 500,000 points back per calendar year)
- Access to Amex Centurion lounges worldwide
- Access to Delta Sky Club lounges when flying with Delta
- Priority Pass Select membership
- $200 airline fee Credit
- A fee credit towards Global Entry or the TSA PreCheck program
- A year’s complimentary access to WeWork (a workspace provider)
- A “Shop Dell with Business Platinum” benefit of up to $200 in statement credits annually for purchases made directly at Dell.
- A $100 credit for Hotel Collection bookings made via AMEX Travel.
Back in December, when AMEX announced that it would be increasing the Business Platinum Card’s annual fee from $450 to $595 in February this year, I called it a very bad move and called AMEX out for pushing through a huge fee increase with little or nothing given in return….and I stand by that analysis.
I’m not a fan of this card as a long-term “keeper” but I also realize that others may feel differently.
Some may genuinely be able to make this card work well for them while others may just be interested in the 75,000 bonus points which can be picked up with $5,000 of spending in the first 3 months of having the card – if you fall into either category it may be worth your while to check to see if you’ve been targeted for this offer.
Be aware that American Express has been making it harder and harder to game the system when it comes to earning sign up bonuses, so don’t expect $5,000 of gift cards to be enough to hit the spending requirement – a little creativity (or genuine spending!) will be required.
This may not be a headline-grabbing 100,000 bonus point offer but as far as Business Platinum Card offers go this is a pretty good one.
If you’ve already been considering getting this card (for whatever reason) this targeted offer could be a very good opportunity to do just that (assuming you’ve been targeted) and, even if you haven’t been considering the card, the comparatively low spending requirement should make the offer tempting if you’re looking to boost your Membership Rewards balance.
As long as you meet the sign-up bonus requirements the worst-case scenario is that you pay a $595 annual fee for 75,000 Membership Rewards points and, at ~0.8 cents/point, that’s still a very good deal.