Alaska Airlines Introduces A New Seasonal Menu


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When we get airlines announcing “new seasonal menus” they’re often promoting a new offering found only in their premium cabin(s) but this time around that’s not the case. Alaska Airlines has announced that its rolling out a new “seasonally inspired” menu for its main cabin customers and it actually looks pretty good.

The new menu is already on offer and will be available through 15 November – here’s what it offers:

Breakfast

Note: served on flights over three hours and departing between 6 am and 10 am

  • Fresh Start Protein Platter includes Greek yogurt, almonds, seasonal fruit, Beecher’s Flagship Cheese, a cage-free hard-boiled egg, pita and non-GMO turkey.
Fresh Start Protein Platter – Image Alaska Airlines
  • Croissant Sandwich includes Applewood smoked bacon, cage-free hard-boiled eggs, greens and avocado mayo.
Croissant Sandwich With Bacon & Egg – Image Alaska Airlines

There may be only two options here but at least they’re suitably different to keep a broad spectrum of travelers happy – I know I’d appreciate the healthier (of the two) protein platter but I’m sure a lot of people will prefer the sandwich.

Lunch and Dinner

Note: served on flights over three hours and departing between 10 am and 8 pm

  • Turkey Artichoke Baguette features tasty turkey on a baguette with artichoke spread and avocado mayo.
Turkey & Artichoke Baguette – Image Alaska Airlines
  • Charge Up Protein Platter includes hummus, pita, Beecher’s Flagship Cheese, all-natural grilled chicken, walnuts, a cage-free hard-boiled egg and seasonal fruit.
Charge Up Protein Platter – Image Alaska Airlines
  • West Coast Cobb Salad is comprised of mixed greens, rotisserie chicken, grilled asparagus, Applewood smoked bacon, crumbled Beecher’s Flagship cheese, avocado, grape tomatoes and a bright lemon basil vinaigrette. Available on coast-to-coast and Hawaii flights only.
West Coast Cobb Salad – Image Alaska Airlines

They all sound and look pretty good so it will be interesting to see if the reality lives up to what has been put out in the press release.

All Day

Note: served on Boeing/Airbus flights over two hours and on Embraer flights over three hours departing between 6 am and 8 pm

  • Signature Fruit and Cheese Platter this guest favorite is being upgraded with an additional cracker, to optimize the cheese-to-cracker ratio, a top request of fliers. It features two wedges of hand-cut Beecher’s Flagship Cheese, crafted in the heart of Seattle’s Pike Place Market, along with two wedges of classic Tillamook sharp cheddar, and a slice of creamy Brie. Perfectly paired with five crisp Partners crackers, apples, grapes, and a decadent Seattle Chocolate truffle.
Signature Fruit & Cheese Platter – Image Alaska Airlines

I have to admit to being slightly amused at the idea that an extra cracker is considered an “upgrade” but, that aside, if customers have been clamouring for a better “cheese-to-cracker ratio” it’s nice to see Alaska Airlines respond.

The new menu items are available to pre-order via the Alaska Airlines app (if you’re flying on a Boeing aircraft) and want to make sure your flight doesn’t run out of your first choice meal/snack – this feature will roll out to all aircraft in “early 2019”.

Lastly, in a tip-of-the-hat to the health conscious among us, Alaska says that nutritional information will be available on the Alaska Airlines app as part of the pre-order process and will soon be available on alaskaair.com and in the in-flight entertainment portal (alaskawifi.com).

Thoughts

Leaving aside the fact that the food served on-board will almost certainly look nothing like the images supplied by the airline, this all looks pretty good.

Having recently seen what American Airlines offers its main cabin customers on its west coast to Hawaii routes it’s nice to see a menu where not all the items sound like they’re a fast-track to a heart attack and where there’s actually a real choice available.

Clearly we’ll have to wait to see what all these new menu items are actually like in real life but I have to give Alaska Airlines credit for coming up with a menu on which there are quite a few items I’d actually like to try – that rarely happens nowadays.

If anyone has flown Alaska Airlines recently and tried out the new menu please let us know what you thought of the food in the comments section below.