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Choice Privileges Rewards is currently running a sale in which it’s offering members a 40% bonus when they purchase a minimum of 15,000 points. If you’re a fan of Choice properties this is probably a sale that’s worth looking into as it’s one of the better sales that the loyalty program offers.
- Buy 1,000 – 2,000 points – get no bonus
- Buy 3,000 – 180,000 points – get a 40% bonus
Note: This is the offer that I’m seeing in my account. Choice sometimes alters the offers between accounts so you may see a slightly different offer when you access the sale page.
Headline Terms & Conditions
- Transactions must be completed between 9 AM EST March 16, 2021 and 11:59 PM EST Apr 27, 2021 to be eligible for this 40% bonus offer.
- Must be a Choice Privileges Rewards Program member;
- Points will be posted to your Choice Privileges account within 24 hours after your transaction is complete.
- Purchased points do not count toward Elite Status or Lifetime Elite Gold Status.
- Transactions are final and non-refundable.
- Offer may not be valid for all members.
- A GST/HST charge applies to purchases by Canadian residents. An additional QST charge applies to purchases by Quebec residents.
- Purchased points are not refundable and are applicable towards all Choice Privileges rewards.
This promotion could be targeted (the terms and conditions suggest that it may be) so not everyone may see a bonus as high as 40% but as that’s the offer I’m seeing in my account, that’s the offer on which I’ll do the math.
Buying 180,000 (the full annual allowance) costs $1,782 and will net the buyer 252,000 points in total (after a 40% bonus has been factored in):
252,000 points at a cost of $1,782 = ~0.707 cents per point.
Buying the minimum number of points that would trigger the 40% bonus (3,000 points) would see a Choice Privileges member buying points at ~0.86 cents each so you need to buy at least 10,000 points (pre-bonus) before you’re buying points at the cheapest available rate.
Is This A Good Deal?
I have to confess that I don’t keep a close eye on Choice Privileges but this looks like a reasonable deal and it’s one that matches the Choice sales we saw last September and last November/December. We occasionally see Choice offering a 30% discount which sees its points costing just ~0.690 cents each but the last time I recall seeing that sale was back in 2019 so there’s no knowing when or if that deal will return.
Still, before there’s too much excitement about the apparently relatively low cost of points, there are a few things you need to know about Choice Privileges before you dive in.
If you don’t hold status with Choice hotels (and I suspect most people reading this don’t) there’s one critical restriction placed upon you when you come to redeem your points – you can only use points to make a reservation up to a maximum of 100 days ahead of check-in. That’s a lot better than the old restrictions used to be (30 days for North America and 60 days for the rest of the world) and, considering the volatile travel world we’re currently living in right now, a lot of people probably aren’t planning very far ahead anyway.
There’s definitely value to be had here if you pick your destination(s) carefully (most of the better Choice properties are in Europe). A lot of good properties cost between 12,000 and 20,000 points per night and include breakfast so with points purchased in this sale that would equate to between $84 and $141 per night…which is pretty good going.
Choice sells its miles through Points.com so there’s no scope to earn a travel/hotel bonus by using a credit card that offers bonus points for shopping in one of those categories. What this means is that this is a good opportunity to use a credit card on which you’re working towards a welcome bonus (like the very nice bonus currently available on the Amex Gold Card)…
…or to use the excellent Blue Business Plus Credit Card from American Express which will earn you 2 points/dollar (up to $50,000 in spending per year).
If you’re in need of Choice points and have been targeted for a 40% discount this looks like a promotion you should be taking a look at to see if you can make it work. If you’re not already a big fan of Choice Privileges there isn’t anything amazing to see here and you’re probably better of keeping your credit card in your wallet and moving on.