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Since the middle of last week, Choice Privileges Rewards has been running a flash sale in which it has been offering members a 40% bonus when they purchase a minimum of 15,000 points. If you’re a fan of Choice properties this is probably a sale that’s worth looking into but with the promotion ending today you have just a few hours left to participate.
Headline Terms & Conditions
- Transactions must be completed by 11:59 p.m. EST September 8, 2020 (TODAY) to be eligible for a bonus.
- Members may normally buy or receive up to a total of 180,000 points in a calendar year; during the term of this promotion, that limit is raised to 250,000 points.
- Purchased points are in USD and are applicable towards all Choice Privileges awards.
- Must be a Choice Privileges Rewards Program member
- Points will be posted to your Choice Privileges account within 24 hours after your transaction is complete.
- Purchased points do not count toward Elite Status or Lifetime Elite Gold Status.
- Offer may not be valid for all members.
- All other terms and conditions of the Choice Privileges Rewards Program apply.
The Deal & The Math
This promotion could be targeted so not everyone may see a bonus as high as 40% while others may be fortunate enough to be targeted for a 50% bonus (the highest bonus Choice offers).
Here’s what my targeted offer looks like:
- Buy 1,000 – 2,000 points and get no bonus
- Buy 3,000 – 7,000 points and get a 20% bonus
- Buy 8,000 – 14,000 points and get a 30% bonus
- Buy 15,000 – 250,000 points and get a 40% bonus
Buying 250,000 (the full annual allowance) costs $2,475 and will net the buyer 350,000 points in total (after a 40% bonus has been factored in):
350,000 points at a cost of $2,475 = ~0.707 cents per point.
Buying the minimum number of points that would trigger the 40% bonus (15,000 points) would also see a Choice Privileges member buying points at ~0.707 cents each.
Is This A Good Deal?
I have to confess that I don’t keep a close eye on Choice Privileges but this looks like a reasonable deal and one that matches a Choice sale we saw in March. Back in October of last year, Choice was offering a 30% discount which saw its points costing just ~0.690 cents each but that sale only permitted a member to buy up to 120,000 points. In this sale the cost per point is marginally higher but the number of points that can be purchased is significantly more.
Still, before there’s too much excitement about the apparently relatively low cost of points, there are a few things you need to know about Choice Privileges before you dive in.
If you don’t hold status with Choice hotels (and I suspect most people reading this don’t) there’s one critical restriction placed upon you when you come to redeem your points – you can only use points to make a reservation a maximum of 100 days ahead of check-in. That’s a lot better than the old restrictions used to be (30 days for North America and 60 days for the rest of the world) and, considering the volatile travel world we’re currently living in right now, a lot of people probably aren’t planning very far ahead anyway.
There’s definitely value to be had here if you pick your destination(s) carefully (most of the better Choice properties are in Europe). A lot of good properties cost between 12,000 and 20,000 points per night and include breakfast so with points purchased in this sale that would equate to between $84 and $141 per night…which is pretty good going.
If you’re in need of Choice points and have been targeted for a 40% discount (or better) this looks like a promotion you should be taking a look at to see if you can make it work. If you’re not already a big fan of Choice Privileges there isn’t anything amazing to see here and you’re probably better of keeping your credit card in your wallet and moving on.