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Choice Privileges Rewards has brought back a sale that we last saw in September in which it’s offering members a 40% bonus when they purchase a minimum of 15,000 points. If you’re a fan of Choice properties this is probably a sale that’s worth looking into as it’s one of the better sales that the loyalty program offers and given that it covers the Black Friday sales, there may not be a better offer this year.
- Buy 1,000 – 2,000 points – get no bonus
- Buy 3,000 – 7,000 points – get a 20% bonus
- Buy 8,000 – 14,000 points – get a 30% bonus
- Buy 15,000 – 250,000 points – get a 40% bonus
Headline Terms & Conditions
- Transactions must be completed between 9:00 a.m. EST November 16, 2020 and 11:59 p.m. EST December 01, 2020 to be eligible for this bonus on points.
- Members may normally buy or receive up to a total of 180,000 points in a calendar year; during the term of this promotion, that limit is raised to 250,000 points.
- Purchased points are in USD and are applicable towards all Choice Privileges awards.
- Must be a Choice Privileges Rewards Program member; Points will be posted to your Choice Privileges account within 24 hours after your transaction is complete.
- Purchased points do not count toward Elite Status or Lifetime Elite Gold Status.
- Offer may not be valid for all members.
- Purchased points are not refundable.
This promotion could be targeted (the terms and conditions suggest that it may be) so not everyone may see a bonus as high as 40% while others may be fortunate enough to be targeted for a 50% bonus (the highest bonus Choice offers). I’m only seeing a 40% offer in the accounts I control so here’s what the math looks for that promotion.
Buying 250,000 (the full annual allowance) costs $2,475 and will net the buyer 350,000 points in total (after a 40% bonus has been factored in):
350,000 points at a cost of $2,475 = ~0.707 cents per point.
Buying the minimum number of points that would trigger the 40% bonus (15,000 points) would also see a Choice Privileges member buying points at ~0.707 cents each.
Is This A Good Deal?
I have to confess that I don’t keep a close eye on Choice Privileges but this looks like a reasonable deal and it’s one that matches the Choice sales we saw in September and March. Back in October of last year, Choice was offering a 30% discount which saw its points costing just ~0.690 cents each but that sale only permitted a member to buy up to 120,000 points. In this sale, the cost per point is marginally higher but the number of points that can be purchased is significantly greater too.
Still, before there’s too much excitement about the apparently relatively low cost of points, there are a few things you need to know about Choice Privileges before you dive in.
If you don’t hold status with Choice hotels (and I suspect most people reading this don’t) there’s one critical restriction placed upon you when you come to redeem your points – you can only use points to make a reservation up to a maximum of 100 days ahead of check-in. That’s a lot better than the old restrictions used to be (30 days for North America and 60 days for the rest of the world) and, considering the volatile travel world we’re currently living in right now, a lot of people probably aren’t planning very far ahead anyway.
There’s definitely value to be had here if you pick your destination(s) carefully (most of the better Choice properties are in Europe). A lot of good properties cost between 12,000 and 20,000 points per night and include breakfast so with points purchased in this sale that would equate to between $84 and $141 per night…which is pretty good going.
Alaska Airlines sells its miles through Points.com so there’s no scope to earn a travel/flight/airline bonus by using a credit card that offers bonus points for shopping in one of those categories. What this means is that this is a good opportunity to use a credit card on which you’re working towards a welcome bonus (like the very nice bonus currently available on the Amex Gold Card)…
…or to use the excellent Blue Business Plus Credit Card from American Express which will earn you 2 points/dollar (up to $50,000 in spending per year).
If you’re in need of Choice points and have been targeted for a 40% discount (or better) this looks like a promotion you should be taking a look at to see if you can make it work. If you’re not already a big fan of Choice Privileges there isn’t anything amazing to see here and you’re probably better of keeping your credit card in your wallet and moving on.